Marketing
by Manon Perroud et Mathilde Prat - 31 May 2011
Al Jazeera English, the international information channel of the Al Jazeera group, was created in 2006 as a similar concept to CNN International and BBC World. The channel’s editorial …
by Ana - 8 March 2011
Matthew Weiner spoke at “Forum des images” in Paris about the conception of Mad Men, in front of about a hundred of French fans. The film writer admitted it took him five years …
by Ana - 3 March 2011
ABC, the exclusive Academy Awards broadcaster, registered an audience of almost one billion viewers worldwide. The 2011 Oscars brought a technological novelty in order to enhance the …
by Nicolas - 20 December 2010
Simon Pulman looked for the book of Roger Sterling’s memoirs on Amazon and stumbled upon Sterling’s Gold: thinking he’d found the famous memoirs, already excited to learn more …
by Aurelien Lesné - 24 September 2010
While awaiting the release of the next production from Studio 37, Buried which will be hitting the cinema screens on 3 November 2010, you can already go straight to the centre of the …
by Nicolas - 18 August 2010
For the past few years, Uniqlo has demonstrated its talent for web marketing. The brand communicates about its collections thanks to creative and viral web applications that have often …
by Nicolas - 9 August 2010
Collaborative content creation is more fashionable than ever! As the 80,000 YouTube users who took part in Ridley Scott and Kevin MacDonald’s “Life In A Day” will …
by Christophe - 22 June 2010
ETO Day: July 1st at the Institut du Monde Arabe in Paris. The event took place under the enlightened web perspective of Maître Emery Doligé. The program was: 17h30-18h15: A troubled …
by Malick Nam - 6 May 2010
Tom Snare, a producer and leading DJ in the French electro scene, was the special guest on the Contact show on 14 April at 8pm for the 2nd edition of the Nuit de la Prod or “Producers’ …
by Jean-Yves - 28 August 2009
A transmedia story is a story with several points of entry: I can follow the Web buzz, which will send back me back to the series that I’m going to follow on TV; I’m going to find …
