transmedia lab

Le 25 février dernier lors d’un petit déjeuner sur le transmedia, organisé par la société Kidoma, Jeremy Sahel, chargé de mission chez Cap digital, nous annonçait l’ouverture d’un cycle de conférence autour de la problématique qui nous anime aujourd’hui : l’évolution du secteur audiovisuel et de ses contenus.

Cinq conférences seront organisées pour analyser les media d’aujourd’hui et leur évolution.

La première se tiendra le 16 mars et traitera de la thématique “Des nouvelles matières et de nouvelles techniques pour la création”.

Avec

Bruno Nahon (Zadig Productions) qui abordera l’expérience “Twenty Show”.un programme basé sur de l’User Generated Content.

Arnaud Dressen (Honkytonk) qui nous présentera le logiciel Klynt (montage et édition vidéo, boite à outils rendant autonome les réalisateurs)

Le Transmedia Lab se réjouit de cette excellente initiative et nous vous invitons à découvrir le blog du Think Transmedia.

Vous pouvez également vous inscrire aux conférences ici.

Le Transmedia Lab d’Orange a le plaisir d’avoir été convié à l’occasion de Paris 2.0 pour organiser une table ronde autour des problématiques du transmedia.

Cet événement se déroule mercredi 10 mars, de 10h à 13h, à l’espace Kiron : 10 Rue la Vacquerie 75011 Paris

Nous animerons un débat qui promet d’être riche grâce à un très beau plateau de professionnels de l’audiovisuel, du jeu, du monde numérique et de la communication. Nous proposons trois grands thèmes :

1. L’univers transmedia : comment raconter une histoire transmedia ?
2. La participation et l’engagement des internautes (notamment au travers du jeu, de l’ARG)
3. Comment les marques peuvent-elles entrer dans le transmedia / brand content ?

Nous vous convions donc à nous rejoindre pour cette matinée qui sera riche d’enseignements.

Vous pouvez retirer des entrées gratuitement sur le site de Paris 2.0 avec le code promo : 202010

Le MediaClub nous a conviés le mercredi 20 Janvier 2010 à un petit déjeuner atelier, voici son feedback de cette belle rencontre :

“Comment concevoir un projet réellement transmedia ?”.

Grâce à la participation de Nicolas Bry (Directeur du Transmedia Lab, Orange Vallée), de Marc Guidoni (Producteur, Fondivina) et Jean Yves Le Moine (expert de la convergence entre la technologie, les contenus et les usages) nous avons pu échanger autour des méthodes et de l’expérience du Transmedia Lab d’Orange.

Une belle initiative et excellente occasion de découvrir le Transmedia Lab, initié par Orange pour favoriser l’émergence d’histoires transmedias, accompagnant les nouveaux usages des spectateurs sur la combinaison d’écrans à leur disposition. Cette structure se présente comme un atelier d’exploration ouvert à tous les acteurs du monde de l’audiovisuel, du jeu vidéo et des nouvelles technologies. Vous avez été très nombreux à participer à ce débat sur un sujet incontournable pour l’avenir de l’audiovisuel et des médias.

Nous tenons particulièrement à remercier le cabinet KGA pour son accueil lors de cet événement.

Vous pouvez retrouver les photos de ce petit déjeuner ici“

The Media Club is renewing its association with Content 360 and the international competition on cross-media organized by MIPTV. This contest’s goal is to develop audiences for digital platforms.

During a session, the candidates will have the opportunity of pitching their projects in front of media industry professionals and maybe even getting access to exceptional financing. Depending on the different categories mentioned below, some projects will receive financing from a development help fund.

The finalists will be invited to defend their project during the MIPTV.

The candidates are invited to present their projects for free before February 15^th to the Media Club in the following categories:

-          MIPTV Category/ 360 Content: “Concept Prize (content/technical) for the implication of a mass audience”

-          European Commission: “Prize for a video combining archives – online video- and user generated content (UGC)”

-          Korea Communication: “Transmedia content prize for children, combining the use of television and the Internet”

-          National Film Board of Canada: “Best Interface for presenting an online video offer”

-          TF1 Advertising: “Best advertising format in the context of the new media”.

You can follow this link to register: http://www.miptv.com/content360

Good luck to all

The first support workshop for the 5 winners of the transmedia call for projects took place on November 4^th. The participants were the five winning projects, intervening experts invited by the TM lab, early transmedia-philes (producers, scriptwriters, TV channels, web agencies,…who already attended the barcamp), eager to learn more and bring their support to the projects.

Everyone agreed it was a total success, an important moment for our development thanks to the quality of the projects and of the interventions, the freedom of the tone, the creative spirit and the desire to build something together that came out. With regards to that, Bénédicte Lesage de Mascaret wrote us this note which is worth all the rewards in the world: “Thank you again for the quality of yesterday’s event, it brought together creativity, competence and the desire to create transmedia projects. A great opportunity for us to reinvent new ways of telling stories, other stories.”

After a morning session with the 5 projects including a pitch and a series of questions and answers, which allowed each project to benefit from the perspective of others, the afternoon was dedicated to a transmedia immersion with the following interventions:

-          Sociology and audiovisual uses (Fabien Granjon, Orange Lab)

-          ARG (Michel Reilhac, Arte; Julien Aubert, Fait Moi Jouer)

-          Transmedia storytelling (Transmedia Lab)

-          Transmedia Web: zoom on the a website, Gaza Sderot (Upian)

-          Transmedia Mobile: Mobile opportunities for transmedia (Esther Adler, Orange Lab)

-          Development of a digital community around a content (Charles Liebert, Orange Vallée)

A second series of workshops was dedicated to the enriching of the story and its implementation on the different media, one project at a time. The new meeting on November 26 allowed us to tackle the following subjects:

-          Participation of the internet users and contend development, linking with the brands (Albertolli Sandra, ex Dailymotion)

-          Transmedia Web: analysis of website contents, review of present functions, zoom on the video player (Transmedia Lab)

-          Structure of a viral script. Zoom on the communities that we can create around the 5 projects (Charles Liebert – Orange Vallée)

-          Study of the uses based on series’ fans (Sandrine Ville) and review of a series’ fan wiki: Lostpedia (Karima Rafes and Transmedia Lab)

By the end of January, 4 workshops will have taken place with the 5 winning projects: transmedia immersion, transmedia story and system, participation, community and tools, finalizing the transmedia project and financing strategy. (more…)

On October 22^nd 2009 we made the final selection from the transmedia call for projects initiated by Orange Vallee’s Transmedia Lab and consecrating the emergence of a new form of audiovisual creativity. This first edition revealed a very creative selection of great quality and remarkable diversity.

The 11 teams selected came to pitch their project in front of a diverse jury of audiovisual and Internet professionals. We would like to thank all the teams for the quality of their presentation and their preparation for this delicate exercise. At the end of the day, the jury debated to choose five winning projects that will be followed in their development process.

This selection closes the transmedia call for projects launched by Orange Transmedia Lab in early July. When we launched this call, Xavier Couture wrote: “The uses of the audiences and the consumers are changing. They naturally go from one media to another, following their favorite contents on different screens. Orange wants to encourage this evolution and give an impulse for the creation of natively transmedia projects”. The participation and the technologies are the bases of new forms of creation for authors: “Be ready technologists, creatives are back!”. Transmedia Lab has the vocation and the goal of creating a creative spark with the transmedia call for projects.

The spark lit a fire and 72 projects were submitted to Transmedia Lab in September. If we consider that they were answered by multi-disciplinary teams of 3-$ people, it’s almost 300 professionals in the creative field that answered the transmedia call for projects!

Beyond the numbers, two points made us especially proud:

-          the quality of the projects confirms that transmedia is a source of creativity for authors

-          the projects covered a great variety of domains: fiction, documentary, games, evens, for very different audience targets… and a mix of processes: web, mobile, tv, cinema, videogames, etc… proving the openness of transmedia to multiple contexts.

The 5 winning projects are great examples of this variety of transmedia themes:

-          “The American Eye” (“L’Oeil Americain”): a police series immersing the audience into a bank robbery (Production: La Générale de Production – Authors: Gregory Magne and Stéphane Viard)

-          “Because the Night”: a romantic comedy with suspense (Production: Bridges Films – Author: Julien Capron)

-          “Ouiki TV”: a comedy news program with a twist (Authors: Catherine Cuenca and François Cora)

-          “Numerus Clausus”: a suspense comedy taking place in a hospital (Production: Mascaret Films – Authors: Brice Homs and Alexis Nolent)

-          “The lost child” (“L’enfant perdue”): a fiction mixing intrigue and digital information (Authors: Emilie Tarascou, Simon Kansara, Pablo Sala Hourcadette)

A 4 months intense development phase now begins to help the winning projects in their transmedia writing and the Transmedia Lab has planned a series of workshops and expert interventions to enrich these projects. “We came together to take on this challenge, make it an opportunity for imagination and allow each and every one to contemplate the numeric world as a vast playing field to create and invent by breaking down the old borders!” concludes Xavier Couture.

The Transmedia Lab jury was presided by Xavier Couture, Orange Director of Content. This jury represents several professions and includes personalities recognized for their competence and their openness to innovative formats: Frédérique Dumas (Studio 37), Michel Reilhac (Arte cinéma and Pixel), Eleanor Coleman (TF1 Jeunesse et Nouveaux Médias), Harold Valentin (France Télévisions Fiction), Philippe Bony (M6 Fiction, Jeunesse, Cinéma, Sport), Vincent Solignac (Scriptwriter), David Tomaszewski (Director), Martin Rogard (2.0, Dailymotion), Patrick Eveno (CITIA, Festival d’animation d’Annecy), Liz Rosenthal (Power to the Pixel -UK) and Jean-Louis Constanza (Orange Vallée). (more…)

On October 22^nd 2009, the final selection of the transmedia call for projects initiated by Orange Vallée’s Transmedia Lab will take place. The 11 teams will come to present their projects in front of a jury of audiovisual and Internet professionals. After that, up to five winning projects will be supported in their development.

Let’s go back for a moment, to the context of the transmedia call for projects launched in early July. Back then, Xavier Couture wrote in his blog post: “The uses of the audience and the consumers are changing. Naturally going from one media to another, they are following their favorite content universes across every screen. Orange wants to support this evolution and give an impulse to the creation of natively transmedia programs”. The participation and the technologies are sources of new forms of creation for authors: “Get ready technologists, creatives are back!”. Transmedia Lab has this mission, and our goal was to initiate the creative spark with the transmedia call for projects. (more…)

69, “the beautiful year” said Gainsbourg!

For us, this will remain the symbolic number of your desire for transmedia. We have received 69 projects: without revealing anything, the domains covered are rich: fiction, documentary, games etc, and other creations that I couldn’t summarize in one word because of their originality. The transmedialab.org mailbox didn’t explode even if some projects were literally very heavy: the consolidation of the call for projects gave many GOs…

But it’s not so much these quantitative elements that moved those teams and we felt that throughout our interactions. We are very touched by that, thank you. It would seem that Xavier’s post on “taking on Moore” was taken literally!

Your trust in us is giving us a sense of responsibility for the respect of the projects’ confidentiality and the selection process that is beginning. Choosing will be no easy task for our jury and we want to undertake it with the utmost professionalism, this is why we’ve created a jury that brings together competencies, diversity, and of course, interest in transmedia.

In parallel, we’re preparing the next step for the co-development of projects. Our intention is to provide efficient support in a framework that will allow creativity to express itself and for the transmedia project to take flight. It’s an ambitious bet to revisit the creative framework and to build a proposal for a new path that we can follow for the next 3-4 months of work on these projects: what motivates us already is the multi-disciplinary nature of our teams which is a source of creativity.

Call for submissions of transmedia projects

Transmedia lab is organising a call for submissions of transmedia projects to allow creative professionals to get together, to select up to 5 projects in order to finalize them

Schedule :

• - Presenting the project to the press and professionals: 7th of July 2009
• - The deadline for giving your projects is: 9th of September 2009
• - The preselected candidates can pitch their ideas during the week of 19th to 23rd October 2009
• - The end of the laureate selection, including the pitches: 23rd of October 2009

Please send your applications and any questions you may have to the following e-mail address contact ‘at’ transmedialab.org

Download the call for submissions of transmedia projects (pdf)

Barcamp

Transmedia lab is organizing a barcamp Saturday the 29th of August at Cartonnerie de Paris ; 159 rue Saint Maur 75011 Paris.

Sign up at contact ‘at’ transmedialab.org or
http://barcamp.org