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Datatainment to serve TV channels

Innovation is always unexpected. Most often, it stems from an expected point of origin. Let us consider television for example: social interaction is one of its main features since its creation, more than fifty years ago. This screen was conceived as an entertainment device but also as something that would gather up people in a single room for a friendly interaction moment. However, the evolution of the digital environment over the last few years was a complete game-changer. Thanks to newly developed tools and devices, such as smartphones, we acquire new senses. These senses allow us...read more

case study

The Walking Dead: a tentacular transmedia success…

Even if the figure of the zombie appeared only relatively recently in popular western culture (1), it has enjoyed almost continuous success since the 60s and the release of Night Of The Living Dead by Romero. A success that the series The Walking Dead is definitely being driven by, inspired by the series of comic books of the same name created by Robert Kirkman in 2003. With the help of the film director Frank Darabont, he also contributed towards its adaptation for the American channel AMC, which has been showing the series since September 2010 The plot of The Walking Dead revolves around...read more

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