Transmedia Lab is developing applications and tools in order to improve the multiplatform distribution. Its focus is on enhancing and interacting with video content.
These tools facilitate the diffusion of a storytelling universe on different media, offering new interactive and immersive experiences, and thus, and reaching a greater audience.
Our current developments:
iPhone and iPad video playlist generator
The video generator provides a « anytime anywhere » consumption for a video catalogue.
It allows a producer to generate quickly and easily his own iPhone and iPad app able to reflect his production company or his content universe for less than 5K€.
This application allows the mobile owner to create and manage his playlists, to search and buy a certain video, as well as highlight premium content.
The mobile owner can be « connected » to the content; he can share the videos with his friends by using Facebook or Twitter, just as he can receive some information “pushes”.
The producers and the distributors have access to a main control board that easily allows the conception and the automatic creation of the app by personalized graphics and video selection.
This instrument was conceived for:
- Adaptability to all kinds of production: for the big catalogue owners, just as for those proposing a small video offer.
- Allowing an easy content management, helping producers develop and update their catalogue, highlighting the premium content by using the already created app.
A transmedia video player that offers multiples paths inside a certain content universe
The transmedia player offers new navigation experience through a digital content universe
The cybernaut can navigate in the player from content to content, using semantically interpreted links.
The player associates rich content to its display: multimedia content (texts, images, sounds, maps, commercial link) directly linked by semantics to the users’ profiles (social recommendations).
We can even imagine the information can be pushed by the author or the distributor. The search engine automatically creates a web tying the contents with initial tags.
These tags can be enriched by the cybernauts and off course, the player can offer rating and Facebook/Twitter sharing functions.
Blended TV, a service crossing TV/Video content with social networks
Blended TV is a “social TV intelligence” tool.
It helps you find and choose faster a TV program, and then to simply participate in it: by transforming the social buzz around TV programs and video content into an intelligible flow of information in order to help you better choose a program and enrich the experience in a playful manner.
Blended TV « scrolls » the social networks especially Tweeter in order to enhance the Buzz on these contents: TV, movies, VOD, web video… It can organize the programs by their “buzz” levels; it can personalize the recommendations and associates the online social discussion to each program by using a filter that facilitates the participation and the reading (tweet, iTag, iVote): the best tweets, the experts’ tweets, the most recent tweets, my network’s opinion…
Blended TV it’s an “engine” available on API form (meaning that it can be research enabled and formatted to respond to questions: What programs are buzzing? What people say about my channels? What are the comments on this movie? Etc), the answers to these searches can be then presented to an “end-user ” service, created for the viewer.
ORANGE SPORT Paris Bercy powered by Blended TV
