Economics

  • crowdfunding

    Transmedia and the crowdfunding

    by Ana - 28 September 2011

    The crowdfunding is at his hype! A long list of websites like MyMajorCompany, Kickstarter, People For Cinema, Invested.in or Touscoprod propose to the online community to finance music …

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  • Smart TV

    Will my smart TV undoubtely be transmedia ?

    by Nicolas - 4 February 2011

      3 years ago, I posted a few thoughts about IPTV, echoing positive feedback from customers on our “TV on-demand” service: IPTV, the television of the 21st century! …

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  • appartement-DA

    Transmedia, crossmedia, multimedia, plurimedia… What if we had to describe these notions to someone…

    by Laurent Guérin - 29 November 2010

    Transmedia, crossmedia, multimedia, plurimedia… What if we had to describe these notions to someone working in a completely different field. What if we had to break down this avant-guard …

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  • branded content

    Brand(ed) Content and Transmedia project financing

    by Olivier - 13 January 2010

    Transmedia is an innovative format which transports us toward many new horizons to be explored: new formats, new ways of telling stories, new ways of consuming media, new relationships …

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  • business-300x233

    The transmedia business model

    by Nicolas - 21 December 2009

    The transmedia business model has started taking shape in France in 2009. Why in France? Because in the US, the conviction has become a reality: – some examples in our blogs: Matrix, …

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  • Film-Financing-Sources

    Funding transmedia programmes, and others, the situation tomorrow morning

    by Marc Guidoni - 15 September 2009

    Volume 1 : The situation today Volume 2: The situation tomorrow morning Developing and producing transmedia content is a costly undertaking. The cost of making movies is going up, just …

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  • Film-Financing-Sources

    Financing transmedia programmes and others, the situation today

    by Marc Guidoni - 11 September 2009

    Volume 1: The situation today As we have seen, the advent of transmedia in the content realm is, above all, a means of inventing innovative narrative universes that are apt to jive …

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  • Marketing

    Workshop : Marketing & Production

    by Marc Guidoni - 7 September 2009

    Think different… Transmedia begins in our heads, in our way of working, of building our crews, of making deals… All the steps have to be opened up… Financing projects is going …

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  • plusbellelavie

    Short and long production cycles

    by Marc Guidoni - 26 August 2009

    French television production of fiction programs has been in trouble since the beginning of 2000. Audience numbers seem to be dropping dramatically… And yet the resources are there: …

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  • the new school

    Transmedia storytelling is future of biz

    by Nicolas - 24 July 2009

    No, the quote isn’t from me: it’s from an article by Peter Caranicas in the 26 June edition of the famous Variety magazine! www.variety.com Peter Caranicas explains: “Now that …

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