by Christophe Cluzel, published on 20.09.2010

For the launch of its new TV movie “Un Mari de Trop” with Alain Delon and Lorie, TF1 is setting up a multimedia operation around the world of fashion.

At only 28 years old, Stéphanie (Lorie Pester) thought that she’s accomplished all her dreams. An amazing job at “GLAM”, a prestigious fashion magazine, and charming Gégoire de Rougemont (Alexandre Varga) a lawyer from a good family, has asked her to marry him… The only problem: Stéphanie has lied about her modest origins to get to where she is today and… she’s still married to Alex (Philippe Bas), her first love! Back in Calais, faced with her husband, her family and her roots, Stéphanie starts second guessing her life choices…

In the meantime, you can already find fake docu-dramas on the TV channel’s website. Entitled “Made In Mode” and only airing on the Internet, this web-series allows us to discover Stéphanie’s world before the events that we will witness in the TV movie.

Stéphanie Vasseur (played by Lorie Pester) is a young fashion journalist. She takes us behind the scenes of the magazine “GLAM”, the trendiest magazine of the moment. When her editor in chief is fired, Stéphanie finds herself responsible for the new wedding special. She only has four days to build up a book that will have to seduce Victoire Altmeyer, the publication’s director.

Two episodes are already online: Made in Mode episode 01 and Made in Mode episode 02.

Finally, the TV movie’s heroine also has a blog entitled “Fashion Secrets” where she shares her fashion advice and a few secrets with her readers.

After the TV movie Clem and its blog, TF1 seems to embrace transmedia to support its prime time films. To be continued…