by Olivier Godest, published on 2.12.2010

Transmedia Lab is part a Media Faculty training course entitled “Transmedia writing and design”. It will be held in Paris on 8, 9 and 10 December 2010. Media Faculty training is a three day intensive session focused on the full cycle of transmedia development, writing, and production .

Transmedia encompasses a kind of storytelling that takes place across diverse media platforms, such as film, television, internet and mobile devices as well as live events (Alternate Reality Game). While there are multiple entry points to the story through the different media involved, all plot lines are designed to flow within a single, integrated storyuniverse, creating an enhanced engagement and interaction with the audience.

Workshop: transmedia conception and writing, December 8^th to 10^th

The Media Faculty is offering a complete and practical workshop on transmedia conception and writing!

The present context of fiction and documentary is a universe in which different media are used together: linear television, VOD, web, mobile and many others (iPad, …)

The question, then, is to learn how to write for these different media in an individual and complementary way, in order to favor the emergence of transmedia stories, to accompany the audience’s new uses on all the screens at their disposal.

To answer these questions, The Media Faculty is offering a brand new three day workshop “Transmedia Conception and Writing” on December 8, 9 and 10, taught by the best expert in this domain. This workshop is targeted at producers, authors and directors interested in these new forms of writing and narration.

As usual, this workshop can be entirely financed by your OPCA. A few spaces are still available, don’t hesitate to contact Floriane Cortes by email: floriane.cortes@themediafaculty.com or by phone 01 43 55 00 40

Transmedia conception and writing (3 days)

(December 8, 9, 10 2010)

Goals: The Media Faculty is offering a complete and practical workshop on transmedia conception and writing!

The present context of fiction and documentary is a universe in which different media are used together: linear television, VOD, web, mobile and many others (iPad, …)

The question, then, is to learn how to write for these different media in an individual and complementary way, in order to favor the emergence of transmedia stories, to accompany the audience’s new uses on all the screens at their disposal.

For: producers, authors and directors interested in these new forms of writing and narration.

PROGRAM

First day

9:15 – 9:30 Welcome coffee

9:30 – 12:30 Introduction to transmedia and market context / Olivier Missir (ex CEO of Marathon Digital)

• transmedia definition
• the different screens available
• history and economy of the different media
• relationship between the different screens: continuum or break?
• the technology and content markets
• the relationship with the audience/ users/ actors/ consumers/ members
• the notion of program revenue

Coffee break around 11am

13:00 – 14:14 Lunch

14:30 – 17:30 Writing and directing for the web, the mobile and the new screens Jérémy Pouilloux, Producer (La Générale de Prod) & Julie Jouvencel, Producer (Jawls – TelFrance)

• new writing formats
• the notion of man-machine interaction (MMI and CHI)
• a specific type of writing for each media: different formats for the web (computer)
• a specific type of writing for each media: different formats for the mobile (mobile situation)
• a specific type of writing for each media: different formats for television
• a specific type of writing for each media: different formats for personal touch screens
• the notion of connected narration
• complementary narration
• content declension
• specifics of directing for transmedia

Coffee break around 16:00

Second day

9:15 – 9:30 Welcome coffee

9:30 – 12:30: The web and its communities: the driving force of the transmedia experience Julien Aubert, Co-founder of Story Factory and creator of the website faismoijouer.com

• Context: tomorrow’s convergence
• Regarding Transmedia and ARGs
• Investing the Internet: Web Television
• The new formats
• A game in the story?
• Social experiments: transforming your audience into fans
• I’ve already told the story I wanted to tell. How to extend the experience around my film? (the notion of storyworld, time management, intertextuality, methodologies)
• How to integrate brands “creatively” into the story

Coffee break around 11:00

13:00 – 14:15 Lunch break

14:30 – 17:30 Conceiving and producing transmedia projects / Claire Leproust, Associate Director in charge of digital development, CAPA DEVELOPMENT Group

• Braquo: genesis, goal, conception, financing, project implementation, report
• From company culture to transmedia projects within a company (producer, agency, media, webagency, advertizing agent, distributor)
• Comparison between different projects: transmedia or extension/declension across several media
• Illustration through a few projects selected by the CNC for financial support through its “New Media” commission – looking at the diversity of non linear narration
• Producing for transmedia: demand, clients (tv broadcasters or brands), economic models, crews, steps and traps to avoid

Coffee break around 16:00

Third day

9:15 – 9:30 Welcome coffee

9:30 – 12:30 and 14:30 – 17:30 Writing leadership workshop on a transmedia project / Olivier Godest, Communications and Training Manager, Transmedia Planner – Transmedia Lab / Jean-Yves Le Moine, Transmedia Author and Producer with Kidoma

• Daylong workshop to implement a transmedia fiction project mixing standard audiovisual, mobile and web.
• Storytelling and technology
• Participation / Community/ Commitment/ Virality
• Collective creation/ Working in multidisciplinary teams
• Financing / Brand(ed) Content

Coffee breaks at 11:00 and 16:00

Lunch at 13:00

17:30 – 18:00 Educational assessment