Transmedia Lab selected 6 mobile app to experience!
by Aurelien Lesné , published on 13.09.2010
Transmedia Lab is happy to share with you its selection of mobile applications. On the menu: innovation, games, cinema, brand content,… In other words, all you need to explore a transmedia universe!
1.Iphone app TRON LEGACY (Cinema-Game)
The much-anticipated year-end film gradually unveils the chapters of its digital storytelling!
In the mobile chapter, this free application edited by Disney, is presently only available from the US app store. On the menu: previews for Tron Legacy and Tron Evolution, as well as an arcade game for multiple players using Wi-Fi. An update is coming soon. We can’t wait to have it on the French app Store!
You can find Tron on the US app store.
2.Androïd RECOGNIZR app (Innovation)
Developed by the Swedish firm TAT, this app uses facial recognition (Facelib technology by Polar Rose) and augmented reality. It allows, among other things, to associate information about a person met during a tradeshow or a forum for example (business card, social networks, presentation…) with icons appearing in augmented reality.
We’re impatiently waiting for evolutions and commercialization of this prototype, which currently runs with Android. In the meantime, you can look at this little demo available online.
3.AR. Free Flight and AR Flying ACE (Technology – Game)
Pilot a drone with your Iphone!
In order to do that you’ll need the Parrot AR. Drone, a quadri-copter (4 propellers) with a camera at the front of the engine and another one underneath (to enable stationary flying). Then, download the AR Flight on the appStore. Connect to the drone via Wi-Fi and you can pilot it!
With the AR.FlyingAce app (demo version) you can also enter into a multi-player gaming interface and combat other AR.DRONES on the same Wi-Fi network!
With this equipment, here’s a little example of the possibilities at your disposal!
4.Iphone app MAD MEN COCKTAIL CULTURE (TV series – Game)
Become the Cocktail Master of New York in the 60’s!
An app (almost free) edited by AMC, which allows you to practice, thanks to a game, the creation of cocktails including the Popular Vodka Cocktail, available for free.
You’ll pay 1,59€ to try and execute the 10 other cocktails available. You can then publish your score on Facebook and finally enjoy your mix!
After the Twitter thread and the imaginary gossip of the Sterling Cooper agency, AMC offers a new and fun way of cultivating the Mad Men universe on mobile phones and therefore of keeping in contact with the series’ fans.
You will also find this application in the Apple App Store.
5/ Ipad App MERCEDES SLS AMG (Brand Content – Game)
Mercedes and Apple have created a buzz operation with an Ipad app for the launch of the new Mercedes SLS AMG.
The 220 best paid footballers in the 1st league receive an Ipad in a sumptuous Mercedes-Apple co-branded box with the (free) app pre-uploaded, which allows them to virtually test the mobile…at the end of their test, the following message appears “now, no more playing, you can order a car”, with a link to the nearest dealer to test the car…
The story doesn’t say how many SLS have been sold thanks to this operation but surely, the car must have been much discussed in the locker rooms… You can also pretend to be a 1st league star by downloading the Ipad SLS AMG app!
6.Tweetvox (Tools – Uses)
Tweetvox for iphone allows you to record audio messages and share them on Facebook and Twitter. The simple usage allows the recording of messages that go up to one minute. Simple, free and practical!
Don’t hesitate to comment our selection and also suggest your favorite mobile apps!
