transmedia lab

Voici quelques prédictions intéressantes sur 2010 réalisées par le cabinet Deloitte (Deloitte Media Predictions 2010)
Premier enseignement : la consommation linéaire à la télévision restera largement majoritaire par rapport à la consommation délinéarisée (20 à 30 heures par semaine vs 90′ à 2 heures) ; le contenu on-demand sur Internet est susceptible d’ailleurs d’augmenter la consommation [...]

Third part: Transmedia and cross media
We can make a very similar criticism of another one of today’s very fashionable expressions: “cross media”. This describes the links between media that allow us to follow the universes in a multimedia way. This is what Jenkins calls “world making” in the domain of fiction. This notion is even [...]

In a recent article, Dominique Boullier posits the emergence of a new mode of “attention production” which, he tells us, “is gaining considerable prominence in our culture”. This new approach to promoting media attachment finds its most obvious expression in video games, which in our day are the only systems capable of generating particularly long [...]

One of the great problems of television today is the ageing of its audience. Some of its detractors even say that it will die off with the last viewers. Of course, many young people still watch a lot of television, too much some parents might think, but it’s a proven fact that those we call [...]

Our lives are increasingly fragmented. A quick breakfast on the go with your partner and/or kids, taking the kids to school and the work day usually begins with the ride to work. A common occasion for watching or listening music and/or more or less short programs on our mobiles or iPods. At work, between internal [...]

The world is changing faster and faster! according to US futurist Ray Kurzweil, “We’re doubling the paradigm shift rate, the rate of progress, every decade. The whole 20th century was like 25 years of change at today’s rate of change.”
The consumer will no longer remain passive, he wants to be an active user. Descartes said: [...]

These last few years, the audiovisual sector has been shaken by the emergence of new technologies, networks and digital services. Upstream, they displace the organization of the cultural industries market, downstream, they restructure consumption practices. Digital technology is leading a number of transformations in terms of cultural practices. For example, it offers highly increased access [...]