transmedia lab

Pour ceux qui ne connaissent pas Ben 10, ce jeune héros est un personnage bien connu des jeunes téléspectateurs de Cartoon Network, une chaîne payante disponible sur Canalsat.
J’ai découvert ce matin sur le site de la société faberNovel, que celle-ci organisait un Alternate Reality Game à destination des 6-12 ans, autour de l’univers de ce personnage. [...]

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Sorry, this entry is only available in Français.

Power to the Pixel’s groundbreaking Pixel Market will take place  on 13 and 14 October 2010 in London.

We’re thrilled to  have now opened applications to find 20 of the world’s best cross-media  projects for The Pixel Market.
Selected teams will have the  opportunity to compete at The Pixel Pitch for the £6,000 Arte Pixel  Pitch Prize awarded by an international [...]

La Kaiser Family Foundation a récemment mené une étude sur les habitudes de consommation media des 8-18 ans aux Etats-Unis.
Les résultats de cette étude confirment une fois de plus l’intérêt de développer de nouveaux contenus correspondant à des usages en pleine évolution.
Voici quelques chiffres qui ont retenu mon attention :
- 10h45 d’exposition media par jour, [...]

AFDESI – Interactive Television Conference – TML intervention
The Interactive Television Conference took place on June 28th in the offices of France Télévisions.
Transmedia Lab participated in a session entitled “Interactive Storytelling” around the following questions:
New narratives, production process in a transmedia environment. It will also address:

How creativity gives sense to technology?
“New programs” financing
Intellectual property and rights [...]

A sure sign that transmedia is developing and that things are about to take shape, Transmedia Lab was invited to a series of events before the summer vacations.
According to your tastes, transmedia was discussed on the following occasions:

Connected TV was the theme of the Afdesi conference, with the topic: European perspectives for interactive TV; Transmedia [...]

ETO Day: July 1st at the Institut du Monde Arabe in Paris

The event took place under the enlightened web perspective of Maître Emery Doligé.
The program was:
17h30-18h15: A troubled love story
Facebook, twitter, crisis, environment, digitalization…
A big foggy mess between brands and consumers.
To avoid the iceberg and the overflow, the shovels come out and the essential is [...]

We’re proud to announce that “The lost child” (“L’enfant perdue”), one of the five projects supported in its development by Transmedia Lab, won (the Special Prize of the Jury) during the 2010 Edition of Media Night (La Nuit des Médias).
This prize rewards the audacity and creativity of this transmedia program. When the team of “The [...]

From July 5th to the 7th, those were the themes of a series of debates featuring Transmedia Lab in Angoulême. La Cité Internationale de la Bande Dessinée (the international comics center) and Le Pôle Image Magelis organized the 4th Comics Summer University to discuss the role and the place of authors, and more broadly, of [...]

Those who follow my blog posts know it well: I’ve been a convert of converging media, the birth of new production models and the distribution of writing for a long time.
In essence, transmedia is a synthesis of all these things.
In this way, it’s more than a new possibility for creatives and producers, more than a [...]

Le 15 mars dernier – déjà (sic !) – le très bon FWA (thefwa.com), métronome de la créativité en ligne, primait la société SilkTricky pour son site bankrungame.com, successivement site du jour puis site du mois.
Oui, Bank Run est indéniablement un site à voir, en particulier pour nous autres, aficionados du transmedia. L’histoire de Bank [...]

Transmedia Lab organise le 8 mai 2010 à la Cartonnerie un nouveau Barcamp dédié aux contenus transmedia !
Après le succès rencontré de ce 1er barcamp l’été dernier où nous avions réalisé que nous n’étions pas les seuls à avoir des envies de création transmedia dans la tête, le Transmedia Lab vous invite chaleureusement à [...]

Ce soir, le Social Media Club organise une conférence sur le Storytelling Digital. J’y interviendrai pour parler des nouveaux métiers liés au transmédia et plus spécifiquement aux ARG. Si vous le pouvez, rendez-vous à 19 heures à La Cantine. Plus de de détails sur le blog du SMC.
L’occasion pour moi de vous parler des nouveaux [...]

A very short post to point out this video by author, blogger, comedian and community manager (how does he manage to do all that!?) Cyrille de Lasteyrie aka Vinvin, an active member of the collective Les Raconteurs.
“Lost in the transmedia forest? Les Raconteurs will light your way!”
In this very funny, not at all transmedia, video [...]

Orange Transmedia Lab was happy to be invited to organize a conference around Transmedia issues during Paris 2.0This event took place on Wednesday March 10th from 10am to 1pm at the Espace Kiron: 10 Rue de la Vacquerie 75011 Paris.

We led a rich debate thanks to a great selection of audiovisual, gaming, digital universe and [...]

Le MediaClub nous a conviés le mercredi 20 Janvier 2010 à un petit déjeuner atelier, voici son feedback de cette belle rencontre :
“Comment concevoir un projet réellement transmedia ?”.
Grâce à la participation de Nicolas Bry (Directeur du Transmedia Lab, Orange Vallée), de Marc Guidoni (Producteur, Fondivina) et Jean Yves Le Moine (expert de la convergence [...]

Jeffrey Jacob Abrams, 43 years old, is a real communication genius and an internationally renowned multitasking creator, scriptwriter, director and producer of cinema and television. The son of television producers, he spent his days in television studios, starting very early on his brilliant career as a scriptwriter (among others, he’s responsible for the scripts of [...]

Je savais mes amis des agences intéressés par cette culture narrative que propose le Transmedia de Henry Jenkins, mais pas jusqu’au point d’imaginer un planner Transmedia (beau métier :-))
Mais au fait parlons-nous bien du “Transmedia” ? ou d’un amalgame à l’image du brand et branded content ?
En tous cas ca va dans le bon [...]

The Media Club is renewing its association with Content 360 and the international competition on cross-media organized by MIPTV. This contest’s goal is to develop audiences for digital platforms.
During a session, the candidates will have the opportunity of pitching their projects in front of media industry professionals and maybe even getting access to exceptional financing. [...]

Derniers jours pour participer aux ateliers orange de la créationPetit rappel pour tous nos amis producteurs, vous avez jusqu’au 07 février pour déposer vos dossiers et participer aux ateliers orange de la création.

Ce concours destiné à tous les entrepreneurs, débutants ou confirmés, a pour but de favoriser la création Transmedia, une belle initiative complémentaire des [...]

I hope this New Year 2010 will mark the continued growth of crossmedia and transmedia!
In 2009, we’ve seen new changes to the digital landscape, here are a few non exhaustive notes:
-          the emergence of 3D with the worldwide success of Avatar and the omnipresence of 3D at Las Vegas’ CES
-          the extreme speed of the [...]

Second part: Transmedia and declension
Other concepts are used to define this phenomenon, but to my knowledge, they only render its meaning partially. Some therefore talk about intermediality, such as Stefanelli and Maigret for example. They analyze the growing link between some television series such as Lost and Heroes and comic books as a proof of [...]

Every story has an effect on its audience. An audience listens, and suddenly, its mental universe is reconfigured, and by ricochet, its action on the world is modified.
At the beginning there was the word. The world is not the same once we begin retelling it. Every storyteller necessarily impulses a process of transformation on reality.
This [...]

The transmedia business model has started taking shape in France in 2009.

Why in France? Because in the US, the conviction has become a reality:
- some examples in our blogs: Matrix, Heroes, Dark Knight, Lost, are American productions.
- HBO, the popular cable station, already has a transmedia department working on story development from the [...]

First part: Transmedia and the creation of universes
Here, I will present the process of cultural convergence, a concept created by the American researcher Henry Jenkins, its consequences on the cultural industry and more particularly how it applies to the field of videogames.
First, let’s start with a definition of the concept. Cultural convergence is a process [...]

The conception of a transmedia story first begins with the story, a good story. But there’s not only the story, there’s the universe, there’s the way that the story will be developed through time and in the media, “controlled” by the creator or not.
With one story, a wonderful storyteller can keep you hooked for a [...]

The first support workshop for the 5 winners of the transmedia call for projects took place on November 4th. The participants were the five winning projects, intervening experts invited by the TM lab, early transmedia-philes (producers, scriptwriters, TV channels, web agencies,…who already attended the barcamp), eager to learn more and bring their support to the [...]

The dawn of the digital age is shaking up artistic creation and audiences’ ways of consumptions. Professionals can take advantage of new media and technologies by placing themselves in the perspective of the evolution of uses, of generations who are changing their behaviors and of the new challenges to conquer new audiences.
In order to meet [...]

This is the title of a post by Sven Larsen on the blog Frombogotawithlove.com, a reflexion blog about digital innovation: it was created by Zemoga, an avant-guard company in the creation of new immersive interactive experiences.

After reminding us of the definition of transmedia given by Henri Jenkins,(“storytelling across multiple forms of media with each element [...]

A few words about radio… Transmedia has had its place there since 1938… Radio… A bewitching and evil medium… Often capable of making us disconnect from our reality better than any media offering “pretext” images… Radio can transport us into universes so real that it’s often troubling… Let’s be honest: which child did not hide [...]

It’s interesting to look at a study published early July by Morgan Stanley. I would like to thank the journalist Cécile Ducourtieux to have brought our attention to this study in her article: “Regarding teenagers’ media consumption, this study was mostly written by a 15 year old boy based on his own habits and those [...]

Of course, it’s a joy ride! Let’s be grateful to HBO for the creativity of its teams.
HBO’s The Cube is not transmedia content, however, it’s a form of narration that would be interesting to take a closer took at: transmedia stories could happily adopt some of its concepts.

Picnic is a festival that brings together technological innovation and creation in a place where experiments and other installations abound. The result is an atmosphere favorable to good networking. On September 24th 2009 at Picnic 2009, the Games That People Play conference brought together four game designers of a different kind. Flirting with alternate [...]

Metaverse is a complex term coined by Neil Stephenson in his sci-fi novel Snow Crash, which, along with William Gibson’s novel

Neuromancer, was a source of inspiration for the Wachowski brothers’ Matrix universe. As Stephenson conceived of it in 1992, a metaverse is an immersive environment, a virtual 3D world that interacts with the real world. [...]

On October 22nd 2009, the final selection of the transmedia call for projects initiated by Orange Vallée’s Transmedia Lab will take place. The 11 teams will come to present their projects in front of a jury of audiovisual and Internet professionals. After that, up to five winning projects will be supported in their development.
Let’s go [...]

At the recent Fiction Festival of La Rochelle, Bertille OSSEY-WOISARD (AFP) drew a clear and alarming report: “half of the French audience for fiction is above 60 years old and only 15% under 35 years old!” (source NPA). There is an urgency to “reconcile the under 40 audience with French fiction.”
This is not a fatality [...]

One of the great problems of television today is the ageing of its audience. Some of its detractors even say that it will die off with the last viewers. Of course, many young people still watch a lot of television, too much some parents might think, but it’s a proven fact that those we call [...]

Volume 1 : The situation today

Volume 2: The situation tomorrow morning
Developing and producing transmedia content is a costly undertaking.
The cost of making movies is going up, just as it did when cinema went from silent movies to talkies, from black and white to colour, from stereo to 5.1 surround sound, or in our day from [...]

Transmedia implies interdisciplinarity and transversality, says Jean-Yves Le Moine in his last post. I completely agree on this need for interdisciplinarity – and most certainly for curiosity, openness and flexibility on behalf of the future transmedia players, as well as professionalism and expertise.

We must act both in depth and in width in a way… Ouch?

Better [...]

69, “the beautiful year” said Gainsbourg!
For us, this will remain the symbolic number of your desire for transmedia. We have received 69 projects: without revealing anything, the domains covered are rich: fiction, documentary, games etc, and other creations that I couldn’t summarize in one word because of their originality. The transmedialab.org mailbox didn’t explode even [...]

Volume 1: The situation today
As we have seen, the advent of transmedia in the content realm is, above all, a means of inventing innovative narrative universes that are apt to jive better with the expectations of young audiences. But it is also the chance to tap and pool new sources of funding for the programme [...]

Producers, rejoice!
It seems to me one of the raisons d’être of our – otherwise so trying – profession is the sheer pleasure of interfacing with a whole gamut of talents, personalities, skills, cultures…
Above all, being a producer means serving as a jack of all trades who knows how to keep creative energy flowing between denizens [...]

A few words to express how much enjoyment one can derive from reading “Plaidoyer pour l’avenir du cinema d’auteur” (“Defending the future of auteur filmmaking”) the latest book of interviews by Michel Reihac published by Editions Klincksieck.
What a joy to see a description, with such clarity and pedagogy, of a militant commitment to a life [...]

Today, the audience’s behavior has become versatile. Depending on its desire, interest and time, its degree of immersion into the story changes.
The elements of a transmedia project
Transmedia writing consists of creating a universe with several entry points where the audience can immerse itself and interact. These different entry points can mix reality and fiction and [...]

S. Gaultier: 80% of 8 to 14 year olds watch television and surf the Internet at the same time (source ABC+/3D2+ July 2008 ). The new generations consume media simultaneously, they are multi-screen. What kind of programs should we offer this new generation? Transmedia offers the idea of a combined media consumption, but not necessarily [...]

Content, technology and uses are the pillars of transmedia. The content to meet audience uses has to be intertwined with the technology.
This transversality is necessary. It requires a new interdisciplinary culture in which content, technology and uses form a complex system in the mathematical sense of the word. A system that cannot be divided up [...]

Something happened this Saturday August 29th…
We came and we realized that we weren’t the only ones with the desire to create transmedia in mind: there were 90 others, on a Saturday, at the end of August, at this first Transmedia Lab!
Coming from multiple horizons, we embodied the crossroads that is transmedia, with creators of different [...]

A transmedia story is a story with several points of entry: I can follow the Web buzz, which will send back me back to the series that I’m going to follow on TV; I’m going to find out more about my favourite characters on my mobile; I can play an alternate reality game with an [...]

This extract on negative capability and migratory cues is based on impressive developed by G long in his thesis
“The term negative capability was first used in a letter from the poet John Keats in 1817. In it, he writes : that is when man is capable of being in uncertainties, mysteries, doubts without any irritable [...]

It is often said that success on the Web is essentially viral. But the spread of a viral buzz cannot be controlled. Transmedia should be based, on the contrary, on the controlled distribution of content.
If a viral involves fixed and finite content, spread solely by e-mail or by link, transmedia offers content that can be [...]

I attended a fascinating conference in June organized by Laurence CORROY, assistant professor of information and communication studies at the “New Sorbonne” (University of Paris III). Here are a few keys to understanding the success of the French TV series “Plus belle la vie”.
“Plus belle la vie”, a series launched in late 2004 on France [...]

Our lives are increasingly fragmented. A quick breakfast on the go with your partner and/or kids, taking the kids to school and the work day usually begins with the ride to work. A common occasion for watching or listening music and/or more or less short programs on our mobiles or iPods. At work, between internal [...]

Never before have we had so much content at our disposal and consumed so much of it, especially images, as has been the case since the beginning of the 21st century. Receptors are everywhere: in our pockets, on our desks, hung on the walls of our living rooms and increasingly, in public places. From the [...]

Good stories are serial, meaning they develop in the form of episodes that may follow a linear or nonlinear progression and reprise or rather continually renew one another. Everyone knows American series like 24, Lost, Heroes etc. These “cliffhangers” leave us in such intense suspense that we can’t wait to see what happens next.
We even [...]

Everyone knows Lost and its heroes, the modern-day Robinsons, marooned on an island. What is less well known is that JJ Abrams developed a whole transmedia concept around the TV series.
From the very first episodes, he himself ran a forum on which all the fans of the series had a field day commenting, imagining the [...]

In the middle ages, man thought that the earth was flat. The discovery of perspective marks the beginning of the Renaissance, the beginning of modernity: man knows that the earth is round and he has adopted a point of view. He observes the world. Later, man went to the moon, he saw the earth from [...]

No, the quote isn’t from me: it’s from an article by Peter Caranicas in the 26 June edition of the famous Variety magazine! www.variety.com
Peter Caranicas explains: “Now that the franchise has replaced the blockbuster as Hollywood’s holy grail, a new tool has emerged to help those who want to extend film and TV properties across [...]

Nicolas Georges from Cluster Twist is interested in transmedia! This is the article he wrote about the subject. Read more on his website http://www.twist-cluster.com/cms/
It can no longer be denied: the way we consume audiovisual content is constantly evolving. By recently going from 2 to 5 screens, consumers are changing their habits and have new expectations. [...]

Tron 2.0 www.imdb.com release is planned for 2011, it’s the continuation of the famous Disney movie.
Jeff Bridges will act the main character: Kevin Flynn. 2 years before the movie gets released, ARG has already started! http://www.flynnlives.com/.
For the next meeting : www.flynnlives.com

This is the fifth edition for this event that many in the audiovisual world judged as a one-time sensation, a gadget event, in its first edition in 2004. And yet…
Back then already, their choice of opening the festival with Mike Figgis’ extraordinary film “Time Code” was a sign that their ambition would grow quickly and [...]

One of the first examples of transmedia was the simultaneously real and virtual Matrix universe of the Wachowski brothers. Everyone remembers the three movies, but there have been printed and Web comics as well, short films, Animatrix, a video game and a massively multiplayer online game.
The Wachowski bros. didn’t invent franchise marketing with spin-off product [...]

Drawing on G. A. Long’s dissertation (yep, there are dissertations on transmedia!), “Transmedia Storytelling” (May 2007), we can attempt to define transmedia content according to the following criteria:
- A story whose chapters are distributed on various media (TV, film, web, mobile etc.)
- Every chapter is conceived specifically for the media distributing it (hence, allowing for [...]