transmedia lab

L’article “le fabuleux destin du transmedia storytelling“, tiré de l’intéressant blog Storyplaying, retrace une  intervention de Jeff Gomez lors de la conférence Tools of Change for Publishing. Jeff Gomez est un créateur reconnu d’univers transmedia dont nous avons parlé dans “le transmedia est le futur du business“.
Dans l’article précité , nous [...]

Nicolas Bry took part in a conference organized at La Cantine by the France Social Media Club, around the theme of digital storytelling:
The emergence of new digital media has both profoundly redefined the production formats and stirred audience uses and content consumption habits. Interactivity and the multiplication of access points are common today and allow [...]

A very short post to point out this video by author, blogger, comedian and community manager (how does he manage to do all that!?) Cyrille de Lasteyrie aka Vinvin, an active member of the collective Les Raconteurs.
“Lost in the transmedia forest? Les Raconteurs will light your way!”
In this very funny, not at all transmedia, video [...]

Every story has an effect on its audience. An audience listens, and suddenly, its mental universe is reconfigured, and by ricochet, its action on the world is modified.
At the beginning there was the word. The world is not the same once we begin retelling it. Every storyteller necessarily impulses a process of transformation on reality.
This [...]

Famous paleontologist Stephen Jay Gould defined man as “the primate who tells stories”. Terry Pratchett, the English humorist and inventor of the irresistible “Discworld”, estimates that the term “homo sapiens” is an excessive promise (wisdom not being one of our more manifest characteristics!) and in reality man is more of a “pan narrans” – a [...]

Of course, it’s a joy ride! Let’s be grateful to HBO for the creativity of its teams.
HBO’s The Cube is not transmedia content, however, it’s a form of narration that would be interesting to take a closer took at: transmedia stories could happily adopt some of its concepts.

Metaverse is a complex term coined by Neil Stephenson in his sci-fi novel Snow Crash, which, along with William Gibson’s novel

Neuromancer, was a source of inspiration for the Wachowski brothers’ Matrix universe. As Stephenson conceived of it in 1992, a metaverse is an immersive environment, a virtual 3D world that interacts with the real world. [...]

When we try to explain to others what transmedia is, we are generally bothered by the secret frustration that we can’t just say: look at this program on these media and you’ll understand straight away…
When we talk about 3D cinema, it’s enough to suggest a viewing of “Coraline”… the experience is there, only a movie [...]

TRUE BLOOD
The TV series TRUE BLOOD, whose 2nd season is coming to an end these days, is an adaptation of a series of novels by Charlaine Harris entitled Sookie Stackhouse (after the eponymous heroine). The script is by Academy Award-winning Alan Ball, the man who wrote American Beauty and the TV series Six Feet Under, [...]

Transmedia implies interdisciplinarity and transversality, says Jean-Yves Le Moine in his last post. I completely agree on this need for interdisciplinarity – and most certainly for curiosity, openness and flexibility on behalf of the future transmedia players, as well as professionalism and expertise.

We must act both in depth and in width in a way… Ouch?

Better [...]

At France 2, one of the first attempts at cross media in prime time fiction was done with a specialized agency on the second season of Clara Sheller, which started off with a double handicap: three years separating it from the first season and a completely different casting. The system was mostly based on promotion [...]

This extract on negative capability and migratory cues is based on impressive developed by G long in his thesis
“The term negative capability was first used in a letter from the poet John Keats in 1817. In it, he writes : that is when man is capable of being in uncertainties, mysteries, doubts without any irritable [...]

Newspaper cuttings, notes, book extracts, interviews, soundtracks of intoxicating songs, radio, television, comic books… all this mixed in with the intrigue of an unclassifiable graphic novel: in the mid 80’s, Allan Moore created the first 2D transmedia work with the help of Dave Gibbons.
By his own admission, the work was not adaptable to the cinema… [...]

Alternate reality games blur the lines between the real and virtual worlds – between what we call reality and virtuality…. They prefigure what gaming has become in a hybrid world in which reality is enhanced by virtuality and virtuality consolidated by reality. There is no clear-cut definition of ARG, and we often range in this [...]

The second opus in the Batman Begins series was not only one of the biggest box office hits ever. Like every Hollywood mega-production, it benefited from a marketing plan that far surpasses the budgets of even the biggest French pictures. It was also developed as a transmedia concept, and a fairly considerable portion of the [...]

We are touched by good stories. Our bodies and our senses can be touched. A good story touches us physically by revealing to us a different side of ourselves, a side that cannot be reduced to this body, which we often put to the fore or in the background as the case may be. So [...]

No, the quote isn’t from me: it’s from an article by Peter Caranicas in the 26 June edition of the famous Variety magazine! www.variety.com
Peter Caranicas explains: “Now that the franchise has replaced the blockbuster as Hollywood’s holy grail, a new tool has emerged to help those who want to extend film and TV properties across [...]

It goes without saying that when we decided to christen our writing workshop the Transmedia Lab, the name was an homage to the MIT Media Laboratory and to Henri Jenkins, the  co-director of the Comparative Media Studies program who coined the concept of transmedia. It’s as though the Media Lab had taken a trans-Atlantic to [...]