The film “Be kind rewind” by Michel Gondry called it first. Now it’s up to the audience to get behind the camera.
Here’s a unique initiative by Casey Pugh (ADD LINK) for all fans of the galactic universe. This internet user created a collaborative platform called Star Wars Uncut, whose objective is to revisit the [...]
It is often said that success on the Web is essentially viral. But the spread of a viral buzz cannot be controlled. Transmedia should be based, on the contrary, on the controlled distribution of content.
If a viral involves fixed and finite content, spread solely by e-mail or by link, transmedia offers content that can be [...]
The world is changing faster and faster! according to US futurist Ray Kurzweil, “We’re doubling the paradigm shift rate, the rate of progress, every decade. The whole 20th century was like 25 years of change at today’s rate of change.”
The consumer will no longer remain passive, he wants to be an active user. Descartes said: [...]
