Articles Marqués ‘marques’

2010 transmedia “new wave”

Par Nicolas Bry • 30 Jan, 2010 • Catégorie: Production and events, Technologies and Communauty 2.0, Uses

I hope this New Year 2010 will mark the continued growth of crossmedia and transmedia!
In 2009, we’ve seen new changes to the digital landscape, here are a few non exhaustive notes:
-          the emergence of 3D with the worldwide success of Avatar and the omnipresence of 3D at Las Vegas’ CES
-          the extreme speed of the [...]


The transmedia business model

Par Nicolas Bry • 21 Dec, 2009 • Catégorie: Marketing and Economy, Production and events

The transmedia business model has started taking shape in France in 2009.

Why in France? Because in the US, the conviction has become a reality:
- some examples in our blogs: Matrix, Heroes, Dark Knight, Lost, are American productions.
- HBO, the popular cable station, already has a transmedia department working on story development from the [...]


A few thoughts on youth and transmedia content

Par Marc Guidoni • 21 Oct, 2009 • Catégorie: Uses

It’s interesting to look at a study published early July by Morgan Stanley. I would like to thank the journalist Cécile Ducourtieux to have brought our attention to this study in her article: “Regarding teenagers’ media consumption, this study was mostly written by a 15 year old boy based on his own habits and those [...]


A transmedia emergency for French fiction ?

Par Nicolas Bry • 25 Sep, 2009 • Catégorie: Marketing and Economy

At the recent Fiction Festival of La Rochelle, Bertille OSSEY-WOISARD (AFP) drew a clear and alarming report: “half of the French audience for fiction is above 60 years old and only 15% under 35 years old!” (source NPA). There is an urgency to “reconcile the under 40 audience with French fiction.”
This is not a fatality [...]


Funding transmedia programmes, and others… The situation tomorrow morning

Par Marc Guidoni & Nicolas Bry • 15 Sep, 2009 • Catégorie: Marketing and Economy

Volume 1 : The situation today

Volume 2: The situation tomorrow morning
Developing and producing transmedia content is a costly undertaking.
The cost of making movies is going up, just as it did when cinema went from silent movies to talkies, from black and white to colour, from stereo to 5.1 surround sound, or in our day from [...]


Transmedia audiences and brands

Par Jean Yves Le Moine & Nicolas Bry • 28 Aug, 2009 • Catégorie: Marketing and Economy

A transmedia story is a story with several points of entry: I can follow the Web buzz, which will send back me back to the series that I’m going to follow on TV; I’m going to find out more about my favourite characters on my mobile; I can play an alternate reality game with an [...]


Transmedia storytelling is future of biz

Par Nicolas Bry • 24 Jul, 2009 • Catégorie: Marketing and Economy

No, the quote isn’t from me: it’s from an article by Peter Caranicas in the 26 June edition of the famous Variety magazine! www.variety.com
Peter Caranicas explains: “Now that the franchise has replaced the blockbuster as Hollywood’s holy grail, a new tool has emerged to help those who want to extend film and TV properties across [...]