transmedia lab

Pour ceux qui ne connaissent pas Ben 10, ce jeune héros est un personnage bien connu des jeunes téléspectateurs de Cartoon Network, une chaîne payante disponible sur Canalsat.
J’ai découvert ce matin sur le site de la société faberNovel, que celle-ci organisait un Alternate Reality Game à destination des 6-12 ans, autour de l’univers de ce personnage. [...]

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A very short post to point out this video by author, blogger, comedian and community manager (how does he manage to do all that!?) Cyrille de Lasteyrie aka Vinvin, an active member of the collective Les Raconteurs.
“Lost in the transmedia forest? Les Raconteurs will light your way!”
In this very funny, not at all transmedia, video [...]

Here are some interesting predictions for 2010 made by the Deloitte agency: (Deloitte Media Predictions 2010)
First lesson: the linear consumption of television will remain largely superior to the non linear consumption (20 to 30 hours per week versus 90’ to 2 hours); the on-demand content on the Internet is in fact likely to increase the consumption [...]

I hope this New Year 2010 will mark the continued growth of crossmedia and transmedia!
In 2009, we’ve seen new changes to the digital landscape, here are a few non exhaustive notes:
-          the emergence of 3D with the worldwide success of Avatar and the omnipresence of 3D at Las Vegas’ CES
-          the extreme speed of the [...]

The transmedia business model has started taking shape in France in 2009.

Why in France? Because in the US, the conviction has become a reality:
- some examples in our blogs: Matrix, Heroes, Dark Knight, Lost, are American productions.
- HBO, the popular cable station, already has a transmedia department working on story development from the [...]

This is the title of a post by Sven Larsen on the blog Frombogotawithlove.com, a reflexion blog about digital innovation: it was created by Zemoga, an avant-guard company in the creation of new immersive interactive experiences.

After reminding us of the definition of transmedia given by Henri Jenkins,(“storytelling across multiple forms of media with each element [...]

It’s interesting to look at a study published early July by Morgan Stanley. I would like to thank the journalist Cécile Ducourtieux to have brought our attention to this study in her article: “Regarding teenagers’ media consumption, this study was mostly written by a 15 year old boy based on his own habits and those [...]

Of course, it’s a joy ride! Let’s be grateful to HBO for the creativity of its teams.
HBO’s The Cube is not transmedia content, however, it’s a form of narration that would be interesting to take a closer took at: transmedia stories could happily adopt some of its concepts.

At the recent Fiction Festival of La Rochelle, Bertille OSSEY-WOISARD (AFP) drew a clear and alarming report: “half of the French audience for fiction is above 60 years old and only 15% under 35 years old!” (source NPA). There is an urgency to “reconcile the under 40 audience with French fiction.”
This is not a fatality [...]

Volume 1 : The situation today

Volume 2: The situation tomorrow morning
Developing and producing transmedia content is a costly undertaking.
The cost of making movies is going up, just as it did when cinema went from silent movies to talkies, from black and white to colour, from stereo to 5.1 surround sound, or in our day from [...]

A transmedia story is a story with several points of entry: I can follow the Web buzz, which will send back me back to the series that I’m going to follow on TV; I’m going to find out more about my favourite characters on my mobile; I can play an alternate reality game with an [...]

No, the quote isn’t from me: it’s from an article by Peter Caranicas in the 26 June edition of the famous Variety magazine! www.variety.com
Peter Caranicas explains: “Now that the franchise has replaced the blockbuster as Hollywood’s holy grail, a new tool has emerged to help those who want to extend film and TV properties across [...]