transmedia lab

In a recent article, Dominique Boullier posits the emergence of a new mode of “attention production” which, he tells us, “is gaining considerable prominence in our culture”. This new approach to promoting media attachment finds its most obvious expression in video games, which in our day are the only systems capable of generating particularly long [...]

Lyon has its own confluence where the Rhône and Saône rivers meet. Ubisoft is talking about another kind of confluence.
Listen to the interviews from early and late June 2009 with Geoffroy Sardin, Ubisoft’s general manager: