transmedia lab

Pour ceux qui ne connaissent pas Ben 10, ce jeune héros est un personnage bien connu des jeunes téléspectateurs de Cartoon Network, une chaîne payante disponible sur Canalsat.
J’ai découvert ce matin sur le site de la société faberNovel, que celle-ci organisait un Alternate Reality Game à destination des 6-12 ans, autour de l’univers de ce personnage. [...]

Jeffrey Jacob Abrams, 43 years old, is a real communication genius and an internationally renowned multitasking creator, scriptwriter, director and producer of cinema and television. The son of television producers, he spent his days in television studios, starting very early on his brilliant career as a scriptwriter (among others, he’s responsible for the scripts of [...]

Every story has an effect on its audience. An audience listens, and suddenly, its mental universe is reconfigured, and by ricochet, its action on the world is modified.
At the beginning there was the word. The world is not the same once we begin retelling it. Every storyteller necessarily impulses a process of transformation on reality.
This [...]

Many works, particularly from Hollywood, are full of references, inspired by narrative styles, themes and characters from other media. These crossed references go beyond the film, book or TV series and become a world, a semantic universe, which we called the metaverse in a previous post.
A transmedia work, by its literally “multi” media form, and [...]

Famous paleontologist Stephen Jay Gould defined man as “the primate who tells stories”. Terry Pratchett, the English humorist and inventor of the irresistible “Discworld”, estimates that the term “homo sapiens” is an excessive promise (wisdom not being one of our more manifest characteristics!) and in reality man is more of a “pan narrans” – a [...]

On October 22nd 2009 we made the final selection from the transmedia call for projects initiated by Orange Vallee’s Transmedia Lab and consecrating the emergence of a new form of audiovisual creativity. This first edition revealed a very creative selection of great quality and remarkable diversity.

The 11 teams selected came to pitch their project in [...]

A transmedia story is a story with several points of entry: I can follow the Web buzz, which will send back me back to the series that I’m going to follow on TV; I’m going to find out more about my favourite characters on my mobile; I can play an alternate reality game with an [...]