Articles Marqués ‘financement’

The transmedia business model

Par Nicolas Bry • 21 Dec, 2009 • Catégorie: Marketing and Economy, Production and events

The transmedia business model has started taking shape in France in 2009.

Why in France? Because in the US, the conviction has become a reality:
- some examples in our blogs: Matrix, Heroes, Dark Knight, Lost, are American productions.
- HBO, the popular cable station, already has a transmedia department working on story development from the [...]


Financing transmedia programmes – and others… The situation today

Par Marc Guidoni • 11 Sep, 2009 • Catégorie: Marketing and Economy

Volume 1: The situation today
As we have seen, the advent of transmedia in the content realm is, above all, a means of inventing innovative narrative universes that are apt to jive better with the expectations of young audiences. But it is also the chance to tap and pool new sources of funding for the programme [...]