transmedia lab

Pour ceux qui ne connaissent pas Ben 10, ce jeune héros est un personnage bien connu des jeunes téléspectateurs de Cartoon Network, une chaîne payante disponible sur Canalsat.
J’ai découvert ce matin sur le site de la société faberNovel, que celle-ci organisait un Alternate Reality Game à destination des 6-12 ans, autour de l’univers de ce personnage. [...]

The Media Club is renewing its association with Content 360 and the international competition on cross-media organized by MIPTV. This contest’s goal is to develop audiences for digital platforms.
During a session, the candidates will have the opportunity of pitching their projects in front of media industry professionals and maybe even getting access to exceptional financing. [...]

Derniers jours pour participer aux ateliers orange de la créationPetit rappel pour tous nos amis producteurs, vous avez jusqu’au 07 février pour déposer vos dossiers et participer aux ateliers orange de la création.

Ce concours destiné à tous les entrepreneurs, débutants ou confirmés, a pour but de favoriser la création Transmedia, une belle initiative complémentaire des [...]

In a recent article, Dominique Boullier posits the emergence of a new mode of “attention production” which, he tells us, “is gaining considerable prominence in our culture”. This new approach to promoting media attachment finds its most obvious expression in video games, which in our day are the only systems capable of generating particularly long [...]

One of the first examples of transmedia was the simultaneously real and virtual Matrix universe of the Wachowski brothers. Everyone remembers the three movies, but there have been printed and Web comics as well, short films, Animatrix, a video game and a massively multiplayer online game.
The Wachowski bros. didn’t invent franchise marketing with spin-off product [...]