Here are some interesting predictions for 2010 made by the Deloitte agency: (Deloitte Media Predictions 2010)
First lesson: the linear consumption of television will remain largely superior to the non linear consumption (20 to 30 hours per week versus 90’ to 2 hours); the on-demand content on the Internet is in fact likely to increase the consumption [...]
S. Gaultier: 80% of 8 to 14 year olds watch television and surf the Internet at the same time (source ABC+/3D2+ July 2008 ). The new generations consume media simultaneously, they are multi-screen. What kind of programs should we offer this new generation? Transmedia offers the idea of a combined media consumption, but not necessarily [...]
The Annecy International Film Animation Market, which took place this past June, saw the question of cross-media take center stage through conferences, conversations between professionals, and even during the France Televisions press conference, where Patrice Duhamel expressed the necessity of “…re-conquering audiences by reinventing the youth offer” and called for “a new broadcasting ecosystem”.
In the [...]
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The word “transmedia” was popularized by Henry Jenkins, director of the Comparative Media Studies Program at the MIT Media Lab, in one of his books entitled Convergence Culture. According to Jenkins, transmedia are complementary stories told on several media. He distinguishes transmedia from cross-media and multimedia, in which content is reiterated on several media, and [...]
