Here are some interesting predictions for 2010 made by the Deloitte agency: (Deloitte Media Predictions 2010)
First lesson: the linear consumption of television will remain largely superior to the non linear consumption (20 to 30 hours per week versus 90’ to 2 hours); the on-demand content on the Internet is in fact likely to increase the consumption [...]
Third part: Transmedia and cross media
We can make a very similar criticism of another one of today’s very fashionable expressions: “cross media”. This describes the links between media that allow us to follow the universes in a multimedia way. This is what Jenkins calls “world making” in the domain of fiction. This notion is even [...]
Second part: Transmedia and declension
Other concepts are used to define this phenomenon, but to my knowledge, they only render its meaning partially. Some therefore talk about intermediality, such as Stefanelli and Maigret for example. They analyze the growing link between some television series such as Lost and Heroes and comic books as a proof of [...]
First part: Transmedia and the creation of universes
Here, I will present the process of cultural convergence, a concept created by the American researcher Henry Jenkins, its consequences on the cultural industry and more particularly how it applies to the field of videogames.
First, let’s start with a definition of the concept. Cultural convergence is a process [...]
