transmedia lab

Sorry, this entry is only available in Français.

L’article “le fabuleux destin du transmedia storytelling“, tiré de l’intéressant blog Storyplaying, retrace une  intervention de Jeff Gomez lors de la conférence Tools of Change for Publishing. Jeff Gomez est un créateur reconnu d’univers transmedia dont nous avons parlé dans “le transmedia est le futur du business“.
Dans l’article précité , nous [...]

I hope this New Year 2010 will mark the continued growth of crossmedia and transmedia!
In 2009, we’ve seen new changes to the digital landscape, here are a few non exhaustive notes:
-          the emergence of 3D with the worldwide success of Avatar and the omnipresence of 3D at Las Vegas’ CES
-          the extreme speed of the [...]

The transmedia business model has started taking shape in France in 2009.

Why in France? Because in the US, the conviction has become a reality:
- some examples in our blogs: Matrix, Heroes, Dark Knight, Lost, are American productions.
- HBO, the popular cable station, already has a transmedia department working on story development from the [...]

This is the title of a post by Sven Larsen on the blog Frombogotawithlove.com, a reflexion blog about digital innovation: it was created by Zemoga, an avant-guard company in the creation of new immersive interactive experiences.

After reminding us of the definition of transmedia given by Henri Jenkins,(“storytelling across multiple forms of media with each element [...]

At the recent Fiction Festival of La Rochelle, Bertille OSSEY-WOISARD (AFP) drew a clear and alarming report: “half of the French audience for fiction is above 60 years old and only 15% under 35 years old!” (source NPA). There is an urgency to “reconcile the under 40 audience with French fiction.”
This is not a fatality [...]

Volume 1 : The situation today

Volume 2: The situation tomorrow morning
Developing and producing transmedia content is a costly undertaking.
The cost of making movies is going up, just as it did when cinema went from silent movies to talkies, from black and white to colour, from stereo to 5.1 surround sound, or in our day from [...]

A transmedia story is a story with several points of entry: I can follow the Web buzz, which will send back me back to the series that I’m going to follow on TV; I’m going to find out more about my favourite characters on my mobile; I can play an alternate reality game with an [...]

Lyon has its own confluence where the Rhône and Saône rivers meet. Ubisoft is talking about another kind of confluence.
Listen to the interviews from early and late June 2009 with Geoffroy Sardin, Ubisoft’s general manager:

Ridley Scott, the man who made Alien, Blade Runner, Thelma and Louise, Gladiator, Hannibal, American Gangster etc., has just announced he’s working on a series of shorts for the web and television based on the universe of Blade Runner, the adaptation of Philip K. Dick’s novel Do Androids Dream of Electric Sheep ? Bit.blogsNYtime
The project [...]

No, the quote isn’t from me: it’s from an article by Peter Caranicas in the 26 June edition of the famous Variety magazine! www.variety.com
Peter Caranicas explains: “Now that the franchise has replaced the blockbuster as Hollywood’s holy grail, a new tool has emerged to help those who want to extend film and TV properties across [...]

Nicolas Georges from Cluster Twist is interested in transmedia! This is the article he wrote about the subject. Read more on his website http://www.twist-cluster.com/cms/
It can no longer be denied: the way we consume audiovisual content is constantly evolving. By recently going from 2 to 5 screens, consumers are changing their habits and have new expectations. [...]

It goes without saying that when we decided to christen our writing workshop the Transmedia Lab, the name was an homage to the MIT Media Laboratory and to Henri Jenkins, the  co-director of the Comparative Media Studies program who coined the concept of transmedia. It’s as though the Media Lab had taken a trans-Atlantic to [...]