transmedia lab

Pour ceux qui ne connaissent pas Ben 10, ce jeune héros est un personnage bien connu des jeunes téléspectateurs de Cartoon Network, une chaîne payante disponible sur Canalsat.
J’ai découvert ce matin sur le site de la société faberNovel, que celle-ci organisait un Alternate Reality Game à destination des 6-12 ans, autour de l’univers de ce personnage. [...]

Picnic is a festival that brings together technological innovation and creation in a place where experiments and other installations abound. The result is an atmosphere favorable to good networking. On September 24th 2009 at Picnic 2009, the Games That People Play conference brought together four game designers of a different kind. Flirting with alternate [...]

A few words to express how much enjoyment one can derive from reading “Plaidoyer pour l’avenir du cinema d’auteur” (“Defending the future of auteur filmmaking”) the latest book of interviews by Michel Reihac published by Editions Klincksieck.
What a joy to see a description, with such clarity and pedagogy, of a militant commitment to a life [...]

A concrete presentation of ARG/ERG through the case of Breathe (a project by Yomi Ayeni in London) and two projects by Caroline Gerdolle.
Questions on games mixing reality and fiction and the importance of maintaining the confusion between the two dimensions in order to keep a permanent effect of surprise and ambiguity. It’s the idea of [...]

The excellent box office results in the US last year despite a historic election campaign, the economic crisis and a no less historic record of illegal downloads are leading us to believe that the war of the screens might not be exactly where we thought.
If illegal downloads didn’t make up for the increased demand for [...]

Alternate reality games blur the lines between the real and virtual worlds – between what we call reality and virtuality…. They prefigure what gaming has become in a hybrid world in which reality is enhanced by virtuality and virtuality consolidated by reality. There is no clear-cut definition of ARG, and we often range in this [...]

The second opus in the Batman Begins series was not only one of the biggest box office hits ever. Like every Hollywood mega-production, it benefited from a marketing plan that far surpasses the budgets of even the biggest French pictures. It was also developed as a transmedia concept, and a fairly considerable portion of the [...]

In just two years Power to the Pixel’s Cross-Media Film Forum has become the  leading event in the film industry calendar for creators to connect with key digital innovators: pioneers who are developing new models of storytelling, film financing and film distribution across multiple platforms. The event opens this year’s London Film Festival from 14-16 [...]