by Aurelien Lesné , published on 5.07.2010

Tim Kring, creator of “Heroes”, working in combination with Nokia, has launched Conspiracy For Good (CFG), a movement whose aim is to bring about social change through active public participation in both virtual and real-life operations.

CFG brings together T. Kring’s storytelling with the Nokia OVI platform in order to create a totally new fictional experience which mobilizes a variety of media: interactive cinema, games for mobile phones, alternate reality games (ARGs), music and physical involvement.

The participants contribute to the development of the action by collecting clues and tools which move the narrative forwards. Their aim: to do good wherever they are. What is more, their actions will leave a mark in the real world by aiding the Chataika Basic School located in the village of Chataika in Eastern Zambia.

The fiction revolves around the story that over the decades, the members of Conspiracy For Good have acquired the reputation of doing good, purposefully and discreetly, in the most troubled parts of the world. CFG has a number of enemies and is at present being savagely attacked by Blackwell Briggs, a London-based global conglomerate which specializes in ore extraction and security services. In need of help, CFG has turned to Mr. Kring, a master of storytelling, in order to share their story, recruit new members and bring down Blackwell Briggs. Decipher the clues!

Participants can join the movement via the Conspiracy For Good Web site. They can join various communities such as the thinkers, artists or musicians by committing themselves to a common cause such as social justice or the environment. They can then meet online or in the real world to extend the experience. Alongside this social aspect, CFG also possesses a more playful dimension with online mysteries to be solved, classic mobile phone games and real-life events in London which will continue until August 2010.

Conspiracy for Good is based on the Ovi Internet service platform (Nokia) which allows users to interact via mobile platforms. Thus “Exclusions” and “Mainframe Liberator” unlock confidential access to the Web site, Ovi Maps makes it possible to guide the characters within the story and Ovi Music supplies information hidden in songs which players have to decode in order to move the story forwards. In the United Kingdom, users can also take advantage of the Nokia Point&Find augmented reality service. This app, which has the name “Conspiracy for Good: DeadDrop”, allows users to point at real-world objects and images in order to gather clues which will enable them to take part in a number of challenges and events organized in London.

For Tim Kring, the innovative approach adopted by Conspiracy For Good is also a type of engagement: “I believe that storytelling has the power to create positive change in the world. Audiences today want to be more involved in stories. Our goal with Conspiracy For Good is to entice, engage, and inspire the audience to drive real-world change through their participation in a narrative.“