by Jérémy Pouilloux, published on 10.05.2010

This 15 March – already (sic!) – the excellent FWA (thefwa.com), a metronome for online creativity, voted SilkTricky’s bankrungame.com site of the day, then site of the month.

A blend of fiction and video game, this program smacks of the future of entertainment: media-hopping, interactivity… Our daily bread !

The gameplay, which harks back to arcade games, is fairly well tied together, especially the target game from the elevator, and makes good use of iPhone touchscreen functions.

Beyond the innovative quality of the program, Bank Run might not linger long in the annals of media history. The story we’re told is regrettably short, hence of limited interest. The narrative arc is reduced to the bare bones and the supporting roles hardly get any airtime in which to exist (e.g. they’re not in the games). And what of the plot? Well, while it uses the different media well according to their merits, the way the various components are tied into the storyline remains pretty artificial.

It should be pointed out that this program was self-produced. The producer, Linn Lund for Silktricky, from the other side of the Atlantic, is bent on “breaking down the old borders”. The investment came to $40,000, not counting internal costs.

At any rate, this example provides food for thought, confirming – if any further confirmation were necessary – the convergence between fiction and video game. It whets our appetite for well-executed productions and boosts our desire to convert decisionmakers, the media and advertisers, to these new forms of “interactive fiction”, which are loaded with viewer experience.

So let’s hold this one up as one example among others and talk about what’s possible.

Jérémy Pouilloux ,Producer. LA GENERALE DE PRODUCTION