by Jean-Yves Le Moine, published on 19.08.2009

Our lives are increasingly fragmented. A quick breakfast on the go with your partner and/or kids, taking the kids to school and the work day usually begins with the ride to work. A common occasion for watching or listening music and/or more or less short programs on our mobiles or iPods.

At work, between internal meetings, appointments, a thousand things to manage, professional emails, those of friends who encourage us to check out a viral video, phone calls to the husband or wife, the fragmentation increases. Then it’s the ride home, the race to get the kids to bed, and finally, a bit of time for ourselves: time to watch a movie. Not out of the house though! Better get VOD on our televisions or PC.

But, in the evening, it takes time to relax! We prefer flicking on the TV, computer or mobile. In fact, flicking might no longer be the right word, we’re gathering. We’ve become like bees working on pollinating the world. This new usage has become the reality of our daily life and the new stories, these stories that we’ve rediscovered with American TV series, have to meet these uses. We naturally know how to put the pieces of this un-linear content together.

Transmedia echoes this fragmentation, it’s a way of telling stories that resembles our lives even more. Transmedia allows us to enrich the stories, to make them a part of our lives. At the heart of these stories that are told across several media, we are even more inclined to participate since the transmedia process resembles our own lives. The identification can take place.