Consumers and Brands say YES, for BETTER and for WORST!
by Christophe Cluzel, published on 22.06.2010
ETO Day: July 1st at the Institut du Monde Arabe in Paris. The event took place under the enlightened web perspective of Maître Emery Doligé.
The program was:
17h30-18h15: A troubled love story
Facebook, twitter, crisis, environment, digitalization…
A big foggy mess between brands and consumers.
To avoid the iceberg and the overflow, the shovels come out and the essential is revealed.
Participants:
Pierre-Philippe Cormeraie, VP Communication, Image and Sponsoring at Caisse d’Epargne
Catherine Barba, CEO and founder of the Malinéa/Cashstore.fr group
Ludovic Delaherche, VP marketing and sales Eyeka
18h20-18h50: Close-up on the relationship
The point of view of a very well informed observer on the relationship between Brands and Consumers, tells us that sometimes, it’s very complicated to understand everything.
18h55-19h40 They married and had a lot of children. We can still believe it!
Consumer uses are changing. They’re looking right and left.
How can a brand reinvent itself for the consumer/brand relationship to remain a fairytale?
Participants:
Jean-François Mulliez, Executive Director for new media TF1
Olivier Godest, Director of Orange Transmedia Lab
Vincent Ducrey, Author of the Influence guide (Eyrolles)
Bruno Walther, co-founder of CaptainDash
19h40-20h00: Self-Deprecation
A humorist to tell us about bits and bobs that bubble up.
20h00-2h00: Happy End
Because too much virtual is just too much, a REAL cocktail with REAL people around a REAL buffet was followed by a REAL party on the REALly enchanting terrace of the Institut du Monde Arabe.
