Brand Content: design Uniqlo T-Shirts!
by Nicolas Brunet, published on 18.08.2010
For the past few years, Uniqlo has demonstrated its talent for web marketing. The brand communicates about its collections thanks to creative and viral web applications that have often been noticed and rewarded :
- Uniqlock, a clock personalized depending on your city.
- Uniqlo Try, a catalogue in the form of a dating website
- Uniqlo Mixplay, to create your own video.
- Uniqlo Grid, a community game about the brand.
- Uniqlo Utweet that creates a video from your tweets.
For its latest operation, Uniqlo has launched an international competition to find the next designers of its Mickey and Minnie Mouse collection. The winner will see his or her creation distributed in the whole world and receive a 10 000$ reward! More information on the contest’s website!
Nicolas Brunet, transmedia marketing expert.
