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	<title>Transmedia Lab</title>
	<link>http://www.transmedialab.org/en/</link>
	<description>plateforme francophone sur le transmedia</description>
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		<title>Between fiction and reality: the continuous back and forth for fan communities 3/3</title>
		<description><![CDATA[Aurore Gallarino offers a new perspective as part of a series of articles which provide a complete overview of certain fan practices, many of them related to storytelling, and their transmedia potential. She has given us a look at &#8220;fan community story factories&#8221; and explained &#8220;expanded universes: home-made franchises&#8221;. Now she shows us the overlap [...]]]></description>
		<link>http://www.transmedialab.org/en/case-study/between-fiction-and-reality-the-continuous-back-and-forth-for-fan-communities-33/</link>
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		<title>Do it yourself: fan community &#8220;pirate&#8221; productions 2/3</title>
		<description><![CDATA[Aurore Galliano offers a new perspective as part of a series of articles which provide a complete overview of certain fan practices, many of them related to storytelling, and their transmedia potential. She brings us a look at &#8220;fan community story factories&#8221; and explains &#8220;expanded universes: home-made franchises&#8221;. &#160; &#160; &#160; &#160; Everyone can call [...]]]></description>
		<link>http://www.transmedialab.org/en/case-study/do-it-yourself-fan-community-pirate-productions-23/</link>
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		<title>Detective Avenue, one year on: reporting on the “first transmedia cluedo”</title>
		<description><![CDATA[April 2011, Orange and Murmures Productions launch Detective Avenue, a new sort of transmedia experience combining an interactive police series with a inquiry game. One year on, the winner of the Orange award for Creation and his partner look back over an experiment that was full of lessons. &#160; &#160; &#160; &#160; It all began [...]]]></description>
		<link>http://www.transmedialab.org/en/case-study/detective-avenue-one-year-on-reporting-on-the-first-transmedia-whodunit/</link>
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		<title>When fan communities embrace the principle of storytelling 1/3</title>
		<description><![CDATA[The aim of this series of articles is to provide a complete overview of certain fan practices which can be considered as potential transmedia practices, in particular in terms of storytelling. For our purposes the idea is not to exhaustively cover the new ways that fan communities appropriate, rewrite, and poach (De Certeau, 1980; Jenkins, [...]]]></description>
		<link>http://www.transmedialab.org/en/case-study/when-fan-communities-embrace-the-principle-of-storytelling-13/</link>
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		<title>Transmedia Hollywood: the creativity of the US content industry in the transmedia era</title>
		<description><![CDATA[On April 6, Morgan Bouchet, managing director of Transmedia Lab and VP  Social Media at the Orange Content Division, took part in the Transmedia Hollywood 3 panel alongside Denise Mann and Henry Jenkins. Organised by UCLA (University of California, Los Angeles) and USC (University of Southern California) and held at the Annenberg Innovation Lab– USC [...]]]></description>
		<link>http://www.transmedialab.org/en/editorial/transmedi-hollywood-the-creativity-of-the-us-content-industry-in-the-transmedia-era/</link>
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		<title>Orange and Lexis Numérique are unveiling “Alt-Minds,” the first total fiction</title>
		<description><![CDATA[The Orange Transmedia Lab Team is proud to announce its co-production partnership with Lexis Numérique to create Alt-Minds, an exclusive transmedia adventure, part web series, part game, which will start in autumn 2012. &#160; &#160; &#160; &#160; &#160; Alt-Minds is an innovative approach to storytelling which plays on the way different media complement one another [...]]]></description>
		<link>http://www.transmedialab.org/en/storytelling-transmedia-2/orange-and-lexis-numerique-are-unveiling-%e2%80%9calt-minds%e2%80%9d-the-first-total-fiction/</link>
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		<title>Transmedia Lab invites you to follow the Transmedia San Francisco Meetup in livestream</title>
		<description><![CDATA[Orange, which attended the latest Transmedia Meetup in New York, will have the pleasure of hosting the Transmedia SF conference today at its San Francisco site. The Transmedia Lab is partnering with Orange Silicon Valley and Orange Vallée to offer you the opportunity to experience this exciting event live via streaming this evening. Just like [...]]]></description>
		<link>http://www.transmedialab.org/en/events/transmedia-lab-invites-you-to-follow-in-livestream-the-transmedia-san-francisco-meetup/</link>
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		<title>Emotein : Essence of pure emotion between fiction and reality at the frontier of transmedia.</title>
		<description><![CDATA[Since August 2009, Emotein presents a new storytelling model on the theme of the changing role of emotions in the world. The project uses various means of expression for addressing the theme and the story (Emotein) through the prism of multiple approaches and experiences. The video, the book, the play, the objects, the interviews, the [...]]]></description>
		<link>http://www.transmedialab.org/en/case-study/emotein-essence-of-pure-emotion-between-fiction-and-reality-at-the-frontier-of-transmedia/</link>
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		<title>Transmedia Lab (Orange) join forces to the Annenberg Innovation Lab (USC)</title>
		<description><![CDATA[Keen to build on their transmedia innovation strategy, our colleagues at Orange Silicon Valley and the Orange Content Division have just established a partnership with the Annenberg Innovation Lab at USC (University of Southern California). The laboratory and its leading light Henry Jenkins will share expertise with the Orange teams, challenging them on various projects.This [...]]]></description>
		<link>http://www.transmedialab.org/en/events/6205/</link>
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		<title>&#8220;The Artists&#8221; : A new European Union ?</title>
		<description><![CDATA[While Jean Dujardin is inflaming Hollywood with the movie “The Artist”, a same &#8211; named serie scheduled at the end of 2012, could brand european spirits with a new storytelling experience.  &#8220;The Artists&#8221;, realized by the Belgian Hans Herbots, aims at simulcasting on six televisions networks on the old continent. &#160; &#160; &#160; &#160; It&#8217;s [...]]]></description>
		<link>http://www.transmedialab.org/en/storytelling-transmedia-2/the-artists-a-new-european-union/</link>
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