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	<title>Transmedia Lab</title>
	<link>http://www.transmedialab.org/en/</link>
	<description>plateforme francophone sur le transmedia</description>
	<lastBuildDate>Mon, 13 May 2013 09:38:12 +0000</lastBuildDate>
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	<language>en-US</language>
	

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		<title>Interactive video creator</title>
		<description><![CDATA[&#160; &#160; &#160; &#160; &#160; &#160; &#160; &#160; Présentation The interactive video creator allows you to create content using video and images. This easy-to-use tool is accessible from a website and requires no special equipment or skills. It&#8217;s simple : Using &#8230; <a href="http://www.transmedialab.org/en/the-lab-en/tool-sheet-en/interactive-video-creator-2/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<link>http://www.transmedialab.org/en/the-lab-en/tool-sheet-en/interactive-video-creator-2/</link>
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		<title>The Walking Dead: a tentacular transmedia success…</title>
		<description><![CDATA[Even if the figure of the zombie appeared only relatively recently in popular western culture (1), it has enjoyed almost continuous success since the 60s and the release of Night Of The Living Dead by Romero. A success that the &#8230; <a href="http://www.transmedialab.org/en/the-blog-en/case-study-en/the-walking-dead-a-tentacular-transmedia-success/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<link>http://www.transmedialab.org/en/the-blog-en/case-study-en/the-walking-dead-a-tentacular-transmedia-success/</link>
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		<title>The 4th Bourse Orange / Formats innovants has begun!</title>
		<description><![CDATA[After having designed the first ever 2-day master class on transmedia for Fabfest 2012 at the Gaité Lyrique centre, Orange and the Association Beaumarchais are pursuing their involvement in transmedia creation by launching the Bourse Orange &#8211; Formats innovants, or &#8230; <a href="http://www.transmedialab.org/en/the-blog-en/news-en/the-4th-bourse-orange-formats-innovants-has-begun/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<link>http://www.transmedialab.org/en/the-blog-en/news-en/the-4th-bourse-orange-formats-innovants-has-begun/</link>
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		<title>Deus : how to go from indifference to curiosity, then the engagement</title>
		<description><![CDATA[Remember the series The Twilight Zone? The episodes all started the same way: with some regular guy or gal like you or me, till something went wrong…. And suddenly we could put ourselves in the guy’s shoes and were hooked &#8230; <a href="http://www.transmedialab.org/en/the-blog-en/opinion-en/deus-how-to-go-from-indifference-to-curiosity-then-the-engagement/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<link>http://www.transmedialab.org/en/the-blog-en/opinion-en/deus-how-to-go-from-indifference-to-curiosity-then-the-engagement/</link>
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		<title>Poetry and cinematics : new marketing tools for the 21st century?</title>
		<description><![CDATA[In a general context of gloom and recession, the global luxury industry continues its insolent growth fueled largely by the accession of BRIC citizens (Brazil, Russia, India, China) to millionaire statuds. The members of this growing club of affluent people &#8230; <a href="http://www.transmedialab.org/en/the-blog-en/marketing-en/poetry-and-cinematics-new-marketing-tools-for-the-21st-century/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<link>http://www.transmedialab.org/en/the-blog-en/marketing-en/poetry-and-cinematics-new-marketing-tools-for-the-21st-century/</link>
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		<title>Henry Jenkins explains his vision of transmedia and audience engagement</title>
		<description><![CDATA[Promoted by Sorbonne Nouvelle – Université Paris 3 and supported by Orange&#8217;s Transmedia lab, the Centre Pompidou hosted a lecture by Henry Jenkins on Friday 25 May for a lecture on Transmedia Storytelling entitled “Engagement, participation, play: the value and &#8230; <a href="http://www.transmedialab.org/en/the-blog-en/storytelling-en/henry-jenkins-explains-his-vision-of-transmedia-and-audience-engagement/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<link>http://www.transmedialab.org/en/the-blog-en/storytelling-en/henry-jenkins-explains-his-vision-of-transmedia-and-audience-engagement/</link>
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		<title>Detective Avenue, one year on: reporting on the “first transmedia cluedo”</title>
		<description><![CDATA[April 2011, Orange and Murmures Productions launch Detective Avenue, a new sort of transmedia experience combining an interactive police series with a inquiry game. One year on, the winner of the Orange award for Creation and his partner look back &#8230; <a href="http://www.transmedialab.org/en/the-blog-en/case-study-en/detective-avenue-one-year-on-reporting-on-the-first-transmedia-whodunit/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<link>http://www.transmedialab.org/en/the-blog-en/case-study-en/detective-avenue-one-year-on-reporting-on-the-first-transmedia-whodunit/</link>
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		<title>Transmedia Hollywood: the creativity of the US content industry in the transmedia era</title>
		<description><![CDATA[On April 6, Morgan Bouchet, managing director of Transmedia Lab and VP  Social Media at the Orange Content Division, took part in the Transmedia Hollywood 3 panel alongside Denise Mann and Henry Jenkins. Organised by UCLA (University of California, Los &#8230; <a href="http://www.transmedialab.org/en/the-blog-en/news-en/transmedia-hollywood-the-creativity-of-the-us-content-industry-in-the-transmedia-era/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<link>http://www.transmedialab.org/en/the-blog-en/news-en/transmedia-hollywood-the-creativity-of-the-us-content-industry-in-the-transmedia-era/</link>
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		<title>When fan communities embrace the principle of storytelling</title>
		<description><![CDATA[Here is a complete overview of certain fan practices which can be considered as potential transmedia practices, in particular in terms of storytelling. For our purposes the idea is not to exhaustively cover the new ways that fan communities appropriate, &#8230; <a href="http://www.transmedialab.org/en/the-blog-en/report-en/when-fan-communities-embrace-the-principle-of-storytelling/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<link>http://www.transmedialab.org/en/the-blog-en/report-en/when-fan-communities-embrace-the-principle-of-storytelling/</link>
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		<title>Orange and Lexis Numérique are unveiling “Alt-Minds,” the first total fiction</title>
		<description><![CDATA[The Orange Transmedia Lab Team is proud to announce its co-production partnership with Lexis Numérique to create Alt-Minds, an exclusive transmedia adventure, part web series, part game, which will start in autumn 2012. Alt-Minds is an innovative approach to storytelling &#8230; <a href="http://www.transmedialab.org/en/the-blog-en/storytelling-en/orange-and-lexis-numerique-are-unveiling-alt-minds-the-first-total-fiction/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<link>http://www.transmedialab.org/en/the-blog-en/storytelling-en/orange-and-lexis-numerique-are-unveiling-alt-minds-the-first-total-fiction/</link>
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