by Nicolas Bry, published on 22.06.2010

A sure sign that transmedia is developing and that things are about to take shape, Transmedia Lab was invited to a series of events before the summer vacations.

According to your tastes, transmedia was discussed on the following occasions:

• Connected TV was the theme of the Afdesi conference, with the topic: European perspectives for interactive TV; Transmedia Lab participated in the Interactive Storytelling panel (Monday June 28^th)

• Television Advertising and new digital media at SNPTV’s Summer University; Transmedia Lab organized a round table of experts around the theme of transmedia and brands (Tuesday June 29^th)

• A reflection on consumers and brands; ETO DAY ON/OFF 2010 event organized by Emery Doligné; Transmedia Lab discussed how brands can reinvent themselves with content “making the relationship between consumers and brands into a fairytale” (Thursday July 1^st)

• A discussion on the relations between television and the web from an economic, legal and creative angle; entitled “TV vs Web: the big bluff?”, this debate was organized during the annual D2A conference (Audiovisual Law and Administration Masters); Transmedia Lab joined a panel of creators, producers, broadcasters and sociologists (Monday July 5^th)

• Comics were discussed at the Summer University of the “Cité internationale de la bande dessinée et de l’image”. The theme was “transmedia, crossmedia and global media: from the single album to multiple screens”. Transmedia Lab participated in the round table entitled: “screen professionals and transmedia” (Tusday July 6^th)