Roundtable discussion “transmedia and brands” at the SNPTV University on June 29th

snptvbry

by Amaury Boulanger , published on 28.05.2010

Transmedia Lab was at the SNPTV’s Summer University for a roundtable discussion about transmedia storytelling and brands!

Orange Transmedia Lab had the pleasure of being invited for the 5th edition of the SNPTV’s (National Syndicate of Television Advertisement) Summer University to organize a roundtable discussion about transmedia storytelling and brands.

This event took place on Tuesday June 29th from 10am to 10:50 am at EuroSites: 28 avenue Georges V, 75008 Paris.

We discussed these three main themes:

  1. What is a transmedia story? How do you make a story travel though different media to engage the audience?

  2. How brands can take advantage of that (the benefits of “brand content transmedia”), at which moment of the creation should brands be integrated, with what kind of visibility and with what audience moderation?

  3. What are the levels of partnership possible, how does the media plan integrate them, what business models to use for all the players of brand content: producers, authors, media agencies, media buyers, brands?

You can already look at Nicolas Bry’s (Senior VP, Orange Transmedia Lab) interview for Media+ as he comments the evolution of this new way of producing audiovisual content.

snptvinterview

 

 

Amaury Boulanger, responsable marketing. Transmedia Lab.