by Nicolas Bry, published on 25.10.2010

The festival offers a day of reflection dedicated to interactive storytelling. Interactive storytelling is at the heart of the new digital media. Even if the there are similarities with dramatic art and the narrative principles of linear audiovisual creation, this new domaine of creation has its own rules, which imply a scientific writing and therefore specific competencies for the authors.

On the base of case studies for several video games and interactive works, the goal of these debates is to encourage and ease audiovisual professionals’ approach of the interactive communications market, from conception to distribution networks.”

Transmedia Lab will be present during the interactive storytelling day in Geneva on Friday November 5^th and will contribute on the subject of using mobile phones to enrich transmedia storytelling: “Storytelling transmedia leveraging on Mobile media”.

We will revue some case studies of mobiles being used to develop a narrative, and audience involvement around the following themes:

- interactive mobile: interacting and playing with an App, being geolocalized in a game

- connected mobile: following a thread live via Twitter or Sms, getting supplementary info through augmented reality

- personal mobile: being contacted individually, creating a play list, consuming selected contend, skinning, avatarizing.

See you in Geneva!