by Christophe Cluzel, published on 23.02.2010

The MediaClub invited us to take part in a workshop breakfast on Wednesday 20 January 2010. Here is its feedback from this enjoyable event:

“How do you design a genuine transmedia project?”

The presence of Nicolas Bry (Director of the Orange Vallée Transmedia Lab), Marc Guidoni (Producer for Fondivina) and Jean Yves Le Moine (specialist in the convergence of technology, content and utilization) meant that we were able to discuss the methods and experiences of the Orange Transmedia Lab.

This was a fascinating initiative and an excellent opportunity to discover the Orange Transmedia Lab which was set up by Orange to encourage the emergence of transmedia narratives which correspond to the new habits adopted by viewers at the variety of screens available to them. The structure functions as an exploratory workshop open to everyone involved in the audiovisual, video game and new technology sectors. Large numbers of you attended to take part in this debate on a topic that is crucial for the future of the audiovisual and media world.

We particularly want to thank KGA for the welcome extended to us during this event.

You can view photos of this breakfast event by clicking here«

Christophe Cluzel, Product Manager. Transmedia Lab.