by Nicolas Bry, published on 8.10.2010

Buzz The Brand is returning for a fourth time with a totally new programme. Frenchweb.fr provides details of the event. Organized by Stratégies Formations and Vanksen, Buzz The Brand is a no-nonsense congress devoted to buzz, viral solutions and social media for products, services, B2C, B2B and businesses both big or small.

The aim: to provide concrete answers to your operational problems. How to turn your brand into a media meeting point? How to communicate interactively and transparently with the Internet user/consumer? How to advertise in the social media without being intrusive?

This year’s programme includes a brand new day-long conference on 26 October 2010 where visitors can learn about the strategic and pragmatic visions of Digitas, Yahoo, Buzzman, Eyeka, Transmedia Lab – Orange, Les Raconteurs and many others. If you are involved in 2.0 campaigns, this is the now-or-never opportunity to ask your questions and learn whether your working practices are suitable or not!

In preparation for this day, Transmedia Lab has replied to a number of transmedia-related questions: here, we talk about Transmedia Lab’s activities, define transmedia, present recent campaigns and discuss what is at stake for brands. You can find the transmedia interview on the Buzz The Brand blog.