Transmedia at the Montreux Comedy Festival, December 3rd and 4th!

Montreux

by Nicolas Brunet, published on 18.11.2010

For the 21st edition of the Montreux Comedy Festival, which will take place from December 2nd to the 6th, Transmedia Lab will participate in the Montreux Comedy Forum, a meeting for the professionals of the humor and communication industries.

On the Forum’s agenda :
December 3rd

- Logorama, a branded film, with Hervé de Crécy
- The new face of advertizing, with Anthony Lamy from Saatchi&Saatchi
- Web-series success story “On ne lâche rien” with Vinvin
- Les Têtes à Claques, with Michel Beaudet
- Eyeka, a crowdsourcing platform with Ludovic Delaherche
-Transmedia, storytelling with Nicolas Brunet from the Orange Transmedia Lab
-  Wizdeo, a web distribution model with Marc Valentin, Wizdeo CEO
December 4Th

-   Workshops: Developing a transmedia story (animated by Nicolas Brunet and Olivier Godest of Transmedia Lab) and Everything you’ve every wanted to know about social networks Our intervention to the conference will review all the different steps of a transmedia project: construction of a narrative universe, exploitation of different media, interactive technologies to reinforce immersion, interaction with the audience, participation, communities, viral possibilities; it will also review the open initiative launched by Orange Transmedia Lab to accompany transmedia projects.
Our transmedia workshop will recreate the development of a transmedia story. Split up in groups, the participants will answer the following questions with the support of the Transmedia Lab team: how to develop the initial story, give it the necessary density for a plurimedia exploitation? Which media to use to tell which part of the story, or which point of view? How do you get the spectator involved? Which kind of interactivity to choose? Which “transmedia planning” to choose and how to facilitate the circulation of the audience between media?
See you in Monteux! For more information and registration: here

” Montreux Comedy Festival” :
- Twitter  @MontreuxComedy
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author Nicolas Brunet

10 ans d'expérience entre marques et contenu (advertainment, branded content), entre marketing et storytelling (brand content, transmedia) en media, en agence de publicité puis en 2009 chez Orange (musique). Dans la team du Transmedia Lab depuis 2010.