Following the round table of 29 June on the subject of “Transmedia storytelling and brands”, the Orange Transmedia Lab is now offering a new training course entitled “From transmedia creation to transmedia broadcasting” which will be held in Paris on 8, 9 and 10 September 2010.

“From transmedia creation to transmedia broadcasting”

Wednesday 8, Thursday 9 and Friday 10 September 2010 in Paris

You can enrol for one or more days of your choice.

> Day one will give you an all-round insight into established practices and allow you to discover transmedia storytelling.

> Day two will consider viewer engagement in the story, viralization and the practical implementation of transmedia storytelling.
> Finally, day three will deal with the topic of funding your projects and consider both the broadcasters’ and the brands’ perspectives. There will also be a pitch workshop.

As a catalyst for transmedia projects through its blog, its calls for project proposals and its BarCamps, the Orange Transmedia Lab is a forum for exploration which brings together players from different sectors of activity to interact in the furthering of its three priorities: the discovery of and support for projects, training in the transmedia culture and the expertise that goes with it, and the development of the tools needed to manage transmedia production.

To find out more about the programme, click here

To enrol, click here.