On the road to transmedia during Paris 2.0!
by Nicolas Bry, published on 7.03.2010
Orange Transmedia Lab was happy to be invited to organize a conference around Transmedia issues during Paris 2.0This event took place on Wednesday March 10th from 10am to 1pm at the Espace Kiron: 10 Rue de la Vacquerie 75011 Paris.
We led a rich debate thanks to a great selection of audiovisual, gaming, digital universe and communication specialists. We organized the debate around three themes:
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The transmedia universe: how to tell a transmedia story?
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Internet users participation and commitment (especially through gaming and ARG)
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How can brands participate in transmedia/ brand content?
