by Nicolas Marronnier , published on 31.03.2010

Nicolas Bry took part in a conference organized at La Cantine by the France Social Media Club, around the theme of digital storytelling: The emergence of new digital media has both profoundly redefined the production formats and stirred audience uses and content consumption habits. Interactivity and the multiplication of access points are common today and allow the audience to be strongly implicated in new experiences, whether they are the construction of a fictional universe or a representation of reality.

How are journalism, audiovisual production, cinema, brands and content producers in general reacting to these changes? By analyzing the innovative forms of digital media, we tried to identify the new professions that are emerging from this evolution. On which business model will tomorrow’s storytelling rely?

You can read the preliminary work of the French Social Media Club: Storytelling 2.0, on ReadWriteWeb France.

Participants:

- Cécile Cros, co-founder of the Narrative agency (production and distribution of documentaries for new media):
New journalistic production formats, new outlook? New distribution, new audience?

- Arnaud Dressen, co-founder of the HonkyTonk agency (video production & multimedia):
Interactive editing: the emergence of new production tools

- Julien Aubert, co-founder of Story Factory, (cross-media development and production), who is participating in the transmedia experience Faits Divers Paranormaux (Supernatural News):
Extension of a fictional narrative universe and audience implication: an experience manager’s account

- Nicolas Bry, Orange Transmedia Lab director:
Experience account of the TM Lab (training, workshops, project coaching, API transmedia) and business models.

Debates coordinated by Alban Martin, cofounder of the French Social Media Club, author of the book “Et toi, tu télécharges?” (“Are YOU downloading?”) about entertainment industries in the digital era, Village mondial, April 2010.

The conference was followed by a cocktail. The 10 euros subscription fees were used for logistical expenses (space, buffet, drinks)

More information on the French Social Media Club website: socialmediaclub.fr