Transmedia “new wave”
by Xavier Couture , published on 18.10.2009
We are convinced that within 5 years, the majority of audiovisual production will be conceived for plurimedia: a TV series, a film, a documentary, an echo on the Internet or on mobiles. Get ready for the transmedia wave to roll onto all your screens!
Transmedia is at the crossroads of two phenomena:
The evolution of uses: spectators combine screens to consume content. Today, more than 1 million Orange users view video on their mobiles each month. We see the appearance of “multitasking” behaviors with a simultaneous activation of several screens; new technologies are supporting routines practiced since the beginnings of television; thanks to Twitter people are commenting shows like Pop Idol or Koh-Lanta by prolonging the traditional commentary that takes place in the family unit or in front of the coffee machine! …
