Archives par Auteur

Transmedia, everybody’s talking about it

Par Nicolas Bry • 22 Jun, 2010 • Catégorie: Events, Production and events

A sure sign that transmedia is developing and that things are about to take shape, Transmedia Lab was invited to a series of events before the summer vacations.
According to your tastes, transmedia was discussed on the following occasions:

Connected TV was the theme of the Afdesi conference, with the topic: European perspectives for interactive TV; Transmedia [...]



Murder Street : un Cluedo transmedia sur les réseaux web et mobile d’Orange

Par Nicolas Bry • 17 May, 2010 • Catégorie: Transmedias storytelling

Le projet de fiction-jeu participative Murder Street porté par Laurent Guérin et Alain Degove (Murmures Productions, Citymoviz) remporte la première édition des Ateliers, appel à projets lancé en décembre par Orange. Cinq projets finalistes avaient été retenus sur 140 dossiers reçus dans le cadre de cet appel à projets multi-écrans (internet, mobiles et TV). [...]



Pixel Lab : immersion transmedia sur votre projet

Par Nicolas Bry • 15 Apr, 2010 • Catégorie: Production and events

Nous attirons votre attention sur la formation Pixel Lab mise en place par Liz, la directrice du festival Power to the Pixel.
Nous apprécions beaucoup le travail de Liz dont nous avons parlé à propos de l’évènement londonien et de son pendant parisien Pixel piloté par Michel Reilhac.
Cette formation internationale s’adresse aux producteurs ayant [...]



Le tout transmedia est plus grand que la somme des parties*

Par Nicolas Bry • 14 Apr, 2010 • Catégorie: Marketing and Economy, Production and events, Transmedias storytelling

L’article “le fabuleux destin du transmedia storytelling“, tiré de l’intéressant blog Storyplaying, retrace une  intervention de Jeff Gomez lors de la conférence Tools of Change for Publishing. Jeff Gomez est un créateur reconnu d’univers transmedia dont nous avons parlé dans “le transmedia est le futur du business“.
Dans l’article précité , nous [...]



Le transmedia, c’est aussi pour rire !

Par Nicolas Bry • 22 Mar, 2010 • Catégorie: Marketing and Economy, Transmedias storytelling

A very short post to point out this video by author, blogger, comedian and community manager (how does he manage to do all that!?) Cyrille de Lasteyrie aka Vinvin, an active member of the collective Les Raconteurs.
“Lost in the transmedia forest? Les Raconteurs will light your way!”
In this very funny, not at all transmedia, video [...]



On the road to transmedia during Paris 2.0!

Par Nicolas Bry • 7 Mar, 2010 • Catégorie: Production and events

Orange Transmedia Lab was happy to be invited to organize a conference around Transmedia issues during Paris 2.0This event took place on Wednesday March 10th from 10am to 1pm at the Espace Kiron: 10 Rue de la Vacquerie 75011 Paris.

We led a rich debate thanks to a great selection of audiovisual, gaming, digital universe and [...]



Transmedia and linearity, TV and the Internet

Par Nicolas Bry • 4 Mar, 2010 • Catégorie: Technologies and Communauty 2.0, Uses

Here are some interesting predictions for 2010 made by the Deloitte agency: (Deloitte Media Predictions 2010)
First lesson: the linear consumption of television will remain largely superior to the non linear consumption (20 to 30 hours per week versus 90’ to 2 hours); the on-demand content on the Internet is in fact likely to increase the consumption [...]



2010 transmedia “new wave”

Par Nicolas Bry • 30 Jan, 2010 • Catégorie: Production and events, Technologies and Communauty 2.0, Uses

I hope this New Year 2010 will mark the continued growth of crossmedia and transmedia!
In 2009, we’ve seen new changes to the digital landscape, here are a few non exhaustive notes:
-          the emergence of 3D with the worldwide success of Avatar and the omnipresence of 3D at Las Vegas’ CES
-          the extreme speed of the [...]



The transmedia business model

Par Nicolas Bry • 21 Dec, 2009 • Catégorie: Marketing and Economy, Production and events

The transmedia business model has started taking shape in France in 2009.

Why in France? Because in the US, the conviction has become a reality:
- some examples in our blogs: Matrix, Heroes, Dark Knight, Lost, are American productions.
- HBO, the popular cable station, already has a transmedia department working on story development from the [...]



Transmedia workshops, a first !

Par Nicolas Bry • 19 Nov, 2009 • Catégorie: Events

The first support workshop for the 5 winners of the transmedia call for projects took place on November 4th. The participants were the five winning projects, intervening experts invited by the TM lab, early transmedia-philes (producers, scriptwriters, TV channels, web agencies,…who already attended the barcamp), eager to learn more and bring their support to the [...]



Pixel Event in Paris !

Par Nicolas Bry • 17 Nov, 2009 • Catégorie: Production and events

The dawn of the digital age is shaking up artistic creation and audiences’ ways of consumptions. Professionals can take advantage of new media and technologies by placing themselves in the perspective of the evolution of uses, of generations who are changing their behaviors and of the new challenges to conquer new audiences.
In order to meet [...]



Transmedia, the buzzword of 2010 ?

Par Nicolas Bry • 1 Nov, 2009 • Catégorie: Marketing and Economy

This is the title of a post by Sven Larsen on the blog Frombogotawithlove.com, a reflexion blog about digital innovation: it was created by Zemoga, an avant-guard company in the creation of new immersive interactive experiences.

After reminding us of the definition of transmedia given by Henri Jenkins,(“storytelling across multiple forms of media with each element [...]



Transmedia Lab chooses its five winning projects from the transmedia call for projects

Par Nicolas Bry • 26 Oct, 2009 • Catégorie: Events

On October 22nd 2009 we made the final selection from the transmedia call for projects initiated by Orange Vallee’s Transmedia Lab and consecrating the emergence of a new form of audiovisual creativity. This first edition revealed a very creative selection of great quality and remarkable diversity.

The 11 teams selected came to pitch their project in [...]



Why the cube is taking me for a ride (HBO The Cube)

Par Nicolas Bry • 15 Oct, 2009 • Catégorie: Marketing and Economy, Transmedias storytelling

Of course, it’s a joy ride! Let’s be grateful to HBO for the creativity of its teams.
HBO’s The Cube is not transmedia content, however, it’s a form of narration that would be interesting to take a closer took at: transmedia stories could happily adopt some of its concepts.



11 projects in the final transmedia call for projects !

Par Nicolas Bry • 9 Oct, 2009 • Catégorie: Events

On October 22nd 2009, the final selection of the transmedia call for projects initiated by Orange Vallée’s Transmedia Lab will take place. The 11 teams will come to present their projects in front of a jury of audiovisual and Internet professionals. After that, up to five winning projects will be supported in their development.
Let’s go [...]



A transmedia emergency for French fiction ?

Par Nicolas Bry • 25 Sep, 2009 • Catégorie: Marketing and Economy

At the recent Fiction Festival of La Rochelle, Bertille OSSEY-WOISARD (AFP) drew a clear and alarming report: “half of the French audience for fiction is above 60 years old and only 15% under 35 years old!” (source NPA). There is an urgency to “reconcile the under 40 audience with French fiction.”
This is not a fatality [...]



69 projects applications to the transmedia call for projects!

Par Nicolas Bry • 14 Sep, 2009 • Catégorie: Events

69, “the beautiful year” said Gainsbourg!
For us, this will remain the symbolic number of your desire for transmedia. We have received 69 projects: without revealing anything, the domains covered are rich: fiction, documentary, games etc, and other creations that I couldn’t summarize in one word because of their originality. The transmedialab.org mailbox didn’t explode even [...]



90 people at the first Transmedia Lab !

Par Nicolas Bry • 30 Aug, 2009 • Catégorie: Barcamp

Something happened this Saturday August 29th…
We came and we realized that we weren’t the only ones with the desire to create transmedia in mind: there were 90 others, on a Saturday, at the end of August, at this first Transmedia Lab!
Coming from multiple horizons, we embodied the crossroads that is transmedia, with creators of different [...]



Negative capability and migratory cues to craft a transmedia story based on G long analysis

Par Nicolas Bry • 24 Aug, 2009 • Catégorie: Transmedias storytelling

This extract on negative capability and migratory cues is based on impressive developed by G long in his thesis
“The term negative capability was first used in a letter from the poet John Keats in 1817. In it, he writes : that is when man is capable of being in uncertainties, mysteries, doubts without any irritable [...]



Ubisoft’s nice name for transmedia? “Confluence”

Par Nicolas Bry • 5 Aug, 2009 • Catégorie: Marketing and Economy

Lyon has its own confluence where the Rhône and Saône rivers meet. Ubisoft is talking about another kind of confluence.
Listen to the interviews from early and late June 2009 with Geoffroy Sardin, Ubisoft’s general manager:



Transmedia storytelling is future of biz

Par Nicolas Bry • 24 Jul, 2009 • Catégorie: Marketing and Economy

No, the quote isn’t from me: it’s from an article by Peter Caranicas in the 26 June edition of the famous Variety magazine! www.variety.com
Peter Caranicas explains: “Now that the franchise has replaced the blockbuster as Hollywood’s holy grail, a new tool has emerged to help those who want to extend film and TV properties across [...]



MIT to create a Center for Future Storytelling

Par Nicolas Bry • 20 Jul, 2009 • Catégorie: Marketing and Economy

It goes without saying that when we decided to christen our writing workshop the Transmedia Lab, the name was an homage to the MIT Media Laboratory and to Henri Jenkins, the  co-director of the Comparative Media Studies program who coined the concept of transmedia. It’s as though the Media Lab had taken a trans-Atlantic to [...]



Transmedia “decoded”

Par Nicolas Bry • 7 Jul, 2009 • Catégorie: Transmedias storytelling

Drawing on G. A. Long’s dissertation (yep, there are dissertations on transmedia!), “Transmedia Storytelling” (May 2007), we can attempt to define transmedia content according to the following criteria:
- A story whose chapters are distributed on various media (TV, film, web, mobile etc.)
- Every chapter is conceived specifically for the media distributing it (hence, allowing for [...]