Archives par Auteur

Transmedia and Radio !

Par Marc Guidoni • 25 Oct, 2009 • Catégorie: Uses

A few words about radio… Transmedia has had its place there since 1938… Radio… A bewitching and evil medium… Often capable of making us disconnect from our reality better than any media offering “pretext” images… Radio can transport us into universes so real that it’s often troubling… Let’s be honest: which child did not hide [...]



A few thoughts on youth and transmedia content

Par Marc Guidoni • 21 Oct, 2009 • Catégorie: Uses

It’s interesting to look at a study published early July by Morgan Stanley. I would like to thank the journalist Cécile Ducourtieux to have brought our attention to this study in her article: “Regarding teenagers’ media consumption, this study was mostly written by a 15 year old boy based on his own habits and those [...]



Innovation in the immaterial industries

Par Marc Guidoni • 14 Oct, 2009 • Catégorie: Production and events

Today, the talents of content creation and production need a sign and some support. Indeed, it’s extremely difficult for independent producers to finance innovative content by themselves.
This is unfortunately well known by all professionals in France and internationally, regardless of the media for which their creations are destined: cinema, television, fun interactive universes…

The big content [...]



4 Screens European Festival

Par Marc Guidoni • 5 Oct, 2009 • Catégorie: Production and events

A few words about another event that digs its roods deep into the same reflections that those we are developing around transmedia: I’m talking about the 4 Screens European Festival, which had its 2009 edition from November 18th to the 29th.
This festival celebrates European films, focusing on documentary, whether they’ve been made for cinema, television, [...]



Diving in: Time Code

Par Marc Guidoni • 2 Oct, 2009 • Catégorie: Transmedias storytelling

When we try to explain to others what transmedia is, we are generally bothered by the secret frustration that we can’t just say: look at this program on these media and you’ll understand straight away…
When we talk about 3D cinema, it’s enough to suggest a viewing of “Coraline”… the experience is there, only a movie [...]



Financing transmedia programmes – and others… The situation today

Par Marc Guidoni • 11 Sep, 2009 • Catégorie: Marketing and Economy

Volume 1: The situation today
As we have seen, the advent of transmedia in the content realm is, above all, a means of inventing innovative narrative universes that are apt to jive better with the expectations of young audiences. But it is also the chance to tap and pool new sources of funding for the programme [...]



Now more than ever, transmedia producers are at the hub of a network of expanded skills

Par Marc Guidoni • 10 Sep, 2009 • Catégorie: Production and events

Producers, rejoice!
It seems to me one of the raisons d’être of our – otherwise so trying – profession is the sheer pleasure of interfacing with a whole gamut of talents, personalities, skills, cultures…
Above all, being a producer means serving as a jack of all trades who knows how to keep creative energy flowing between denizens [...]



Reading Michel Reilhac and understanding that transmedia also includes film…

Par Marc Guidoni • 8 Sep, 2009 • Catégorie: Production and events

A few words to express how much enjoyment one can derive from reading “Plaidoyer pour l’avenir du cinema d’auteur” (“Defending the future of auteur filmmaking”) the latest book of interviews by Michel Reihac published by Editions Klincksieck.
What a joy to see a description, with such clarity and pedagogy, of a militant commitment to a life [...]



Workshop : Marketing & Production

Par Marc Guidoni • 7 Sep, 2009 • Catégorie: Barcamp

Think different…
Transmedia begins in our heads, in our way of working, of building our crews, of making deals… All the steps have to be opened up…
Financing projects is going to become more complex.
The classic economic model of a content producer rests on the pre-financing brought in by different broadcasters in exchange for a certain exclusivity. [...]



Short and long production cycles

Par Marc Guidoni • 26 Aug, 2009 • Catégorie: Production and events

French television production of fiction programs has been in trouble since the beginning of 2000. Audience numbers seem to be dropping dramatically… And yet the resources are there: 600M€/year for Hertzian channels. But the comparison with original North-American series is tricky.
The industrial fabrication process used in North America (United-States and Canada) is quite fundamentally different [...]



Transmedia, the new frontier

Par Marc Guidoni • 17 Aug, 2009 • Catégorie: Production and events

Never before have we had so much content at our disposal and consumed so much of it, especially images, as has been the case since the beginning of the 21st century. Receptors are everywhere: in our pockets, on our desks, hung on the walls of our living rooms and increasingly, in public places. From the [...]



Transmedia and Festival Pocket Films June 2009

Par Marc Guidoni • 23 Jul, 2009 • Catégorie: Production and events

This is the fifth edition for this event that many in the audiovisual world judged as a one-time sensation, a gadget event, in its first edition in 2004. And yet…
Back then already, their choice of opening the festival with Mike Figgis’ extraordinary film “Time Code” was a sign that their ambition would grow quickly and [...]



Transmedia and Sunny Side of the doc 2009

Par Marc Guidoni • 21 Jul, 2009 • Catégorie: Production and events

Here too, like in Annecy and Paris, transmedia was all the buzz…
First, a few encouraging words from France Television:
Patrice Duhamel, the CEO of the Group, addressed documentary film producers with these words:
“Content and transmedia, these are the areas on which you should focus. Show us new talents, new writers…
Our problem, which is a common one [...]



New formats for animation in Annecy 2009

Par Marc Guidoni • 17 Jul, 2009 • Catégorie: Production and events

Again a great year in Annecy! The International Market of Animation Film has set new affluence records. All that despite the economic crisis, which seems to be a little kinder on the images industry…
The details of the organizer’s report are available on this webpage
A few words on the new formats and the new ways of [...]